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Mars United Commerce · 1 day ago

Senior Manager, Retail Search

New York, NY

Full-time

Hybrid

Mid, Senior Level

$96K/yr - $150K/yr

4+ years exp

Mars United Commerce is a global commerce marketing practice that focuses on enhancing business performance through technology and intelligence. The Senior Retail Media Search Manager will lead retail media search initiatives, develop strategies, manage campaigns, and collaborate with partners to optimize brand visibility and sales.

AdvertisingMarketing

Responsibilities

Develop and implement comprehensive retail media search strategies to drive brand visibility, engagement, and sales

Collaborate with cross-functional teams to align search strategies with overall marketing and business objectives

Plan, execute, and optimize retail media search campaigns across various platforms such as Walmart Connect, Target Roundel, Kroger Performance Marketing and other key retail media networks

Monitor campaign performance, analyze data, and adjust strategies to maximize ROI and achieve KPIs

Manage budgets for retail media search campaigns, ensuring efficient allocation of resources

Utilize data analytics tools to measure campaign performance, generate insights, and provide actionable recommendations

Prepare and present regular reports on campaign effectiveness, trends, and opportunities for improvement

Work closely with retail media network partners, agency partners, and internal stakeholders to ensure seamless campaign execution and optimization

Negotiate contracts, manage relationships, and stay informed about the latest developments in retail media platforms

Stay up-to-date with industry trends, emerging technologies, and best practices in retail media search and SEM

Integrate search engine optimization (SEO) best practices into retail media search strategies to enhance organic search visibility and performance

Collaborate with SEO and content teams to ensure cohesive and effective search strategies

Qualification

Search Engine MarketingRetail Media SearchData AnalysisSEO PrinciplesAnalytics Tools ProficiencyDigital AcumenCurious CollaboratorCommunication SkillsNegotiation SkillsProject Management

Required

4+ years of experience in search engine marketing (SEM) including 2 years min retail media search

Proven track record of managing successful retail media search campaigns across platforms such as Amazon, Walmart, and Target

Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions

Excellent understanding of SEO principles and integration with SEM strategies

Proficiency in using analytics tools and retail media platforms (e.g., Amazon Advertising, WMC, Roundel, KPM, Criteo)

Strong communication, negotiation, and project management skills

Strong digital acumen and understanding of current digital/retail media landscape and trends

"Curious Collaborator" who seeks solutions and out-of-the box thinking

Preferred

4-year college degree + MBA Preferred

Benefits

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Company

Mars United Commerce

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday.

Founded in 1972

Southfield, Michigan, USA

501-1000 employees