Mammoth Brands · 2 weeks ago
Senior Manager, Brand Strategy Lume Deodorant
New York, NY
Part-time
Hybrid
Senior Level
$145K/yr - $175K/yr
7+ years expMammoth Brands is a modern CPG company that seeks a visionary Senior Manager, Brand Strategy to lead strategy and execution for Lume Deodorant. The role involves driving performance and growth through strategic management of pricing, promotion, innovation, and distribution while aligning cross-functional teams and managing the brand budget.
CosmeticsMen'sPersonal Care and Hygiene
Responsibilities
Lead brand strategy with a business-first mindset, leveraging consumer insights and cultural understanding to drive both long-term brand equity and near-term performance
Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution
Leverage data tools and consumer insights to develop firm understanding of category and consumer dynamics. Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set
In partnership with the Brand Director, contribute to innovation and new product development from brief to launch through the Stage Gate process
Develop and maintain an omni-channel calendar of key brand moments (product launches, deal periods, in-store marketing activity, big marketing activations, etc.) that’s widely shared
Influence cross-functional partners (creative, insights, sales, operations, e-commerce, retail) to move initiatives forward and ensure tight execution
Analyze market, retailer, and competitive trends to identify whitespace and unlock new growth opportunities
Manage the brand budget end-to-end, including PO creation, invoicing, reconciliation, and financial forecasting
Qualification
Required
Bachelor's degree required, preferably in Marketing, Economics, or a related field. MBA is a bonus
7+ years of experience including GM-style business or brand ownership. Strongly prefer a combination of: Brand management or commercial experience in CPG or retail Plus a diverse experience such as in consulting, banking or startup that was analytical and fast-paced
Strong analytical capability—you dig into the data, extract insights, and make smart business decisions
Proven experience leading cross-functional teams
Proven experience managing a business in a matrixed environment
Experience developing project briefs and creative briefs
Strong commercial and strategic acumen, with experience in P&L and budget management
Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
Ability to lead through ambiguity and operate with independence
Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
Proactive and resourceful—comfortable working through ambiguity and solving problems independently
Preferred
Prior experience in beauty, personal care or lifestyle brands
Benefits
Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
Wellness and L&D stipends
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands
The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays & Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.
Company
Mammoth Brands
Mammoth Brands manages brands like Harry's, Flamingo, Lume, and Mando, offering personal care and hygiene products.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Andy Mayfield
Co-Founder & Co-CEO
Jeffrey Raider
Co-Founder & Co-CEO
Recent News
2026-01-22
2026-01-16
Company data provided by crunchbase