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The Wendy's Company · 1 day ago

Director - Insights & Analytics (Menu Strategy)

Dublin, OH

Full-time

Onsite

Director/Executive

$154K/yr - $277K/yr

10+ years exp

The Wendy's Company is a renowned fast-food chain known for its quality offerings and inclusive culture. The Director of Insights & Analytics will lead consumer-facing initiatives related to menu strategy and innovation, ensuring data-driven decisions are made to optimize menu performance and align with brand positioning.

Food and BeverageRestaurantsSnack Food

Responsibilities

Guide consumer strategy for menu and promotional activities, including innovation pipeline, core menu optimization, and partnerships/collaborations

Lead end-to-end research processes with standardized testing protocols (stimuli, questionnaires, success criteria, regionality), sequencing (ideation, naming, concept, positioning, sensory), and reporting (templates, metrics, benchmarks)

Evolve current suite of research tools to enable greater agility, impact, and measurement

Establish always-on qualitative research and data democratization (dashboards, self-serve tools, training)

Build and operationalize knowledge-management systems

Develop pillar forecasting and partnership evaluation capabilities

Inspire, develop, and lead a team of Insights professionals. Manage financial and human resources to maximize quality and impact. Foster a culture of curiosity, rigor, innovation, and continuous improvement

Serve on Insights & Innovation leadership team

Partner with senior leaders in Brand, R&D, Finance, and Operations to ensure innovation aligns with consumer needs and operational feasibility

Drive supplier strategy, roster management, and RFP processes