Performance Marketing Manager jobs in United States
cer-icon
Apply on Employer Site
company-logo

IronCircle · 1 month ago

Performance Marketing Manager

positionColumbia, MD
timeFull-time
remoteHybrid
senioritySenior Level
date5+ years exp

IronCircle is a leading global tech education provider, and they are seeking a Performance Marketing Manager to lead the strategy, execution, and optimization of their paid digital campaigns. This role involves driving measurable demand, optimizing spend, and ensuring campaigns meet acquisition, engagement, and ROI goals.

Cyber SecurityEdTechEducation

Responsibilities

Plan, launch, and manage campaigns across Google Ads, LinkedIn, Meta, YouTube, and programmatic platforms
Optimize targeting, bidding, and creative performance to maximize ROI
Manage campaign budgets, pacing, and forecasting with accountability for acquisition and revenue goals
Monitor campaign performance, delivering regular reports and insights to stakeholders
Run A/B and multivariate tests to improve ad copy, creative, landing pages, and targeting
Leverage conversion tracking, attribution models, and analytics tools to improve efficiency and scale
Work with the Automation Manager to ensure seamless alignment between paid campaigns and nurture flows
Partner with Content and Design teams to develop compelling ad creative and landing pages
Collaborate with Data & Strategy to refine audience segmentation and customer journey optimization
Stay on top of digital marketing trends, emerging platforms, and competitor strategies
Identify and test new acquisition channels to expand IronCircle’s marketing mix
Champion a culture of experimentation and performance-driven decision making

Qualification

Digital marketing experienceGoogle Ads proficiencyAnalytical skillsA/B testing experienceMeta Ads ManagerLinkedIn Campaign ManagerBudget managementLanding page optimizationCuriosityCollaboration skillsCommunication skillsPresentation skillsResults-oriented mindset

Required

Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
5+ years of digital marketing experience, with a focus on paid search, social, and performance media
Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other major platforms
Strong analytical skills with hands-on experience using Google Analytics, GA4, and attribution tools
Experience with landing page optimization, A/B testing, and conversion rate optimization (CRO)
Proven track record of managing budgets, forecasting, and driving measurable ROI
Collaborative mindset with experience working cross-functionally in a fast-paced environment

Preferred

Familiarity with Salesforce, Marketing Cloud, and marketing automation platforms
Experience in education, workforce development, or multi-brand organizations
Familiarity with BI tools (Tableau, Power BI, Looker, etc.)
Strong communication and presentation skills; ability to tell a story with data
Entrepreneurial, curious, and results-oriented with a passion for testing and learning

Benefits

Medical
Dental
Vision
401k
Paid Time Off

Company

IronCircle

twittertwittertwitter
company-logo
IronCircle is the leading AI-powered cybersecurity workforce platform built for individuals, universities, and enterprises.
dateFounded in 1997
location
Coral Gables, Florida, USA
people-size201-500 employees
web-link
https://thrivedx.com/

Funding

Current Stage
Growth Stage
Total Funding
$110M
Key Investors
LIQUiDITY GroupPRYTEK
2022-01-27Series Unknown· $80M
2020-12-03Debt Financing· $10M
2017-02-04Series A· $20M

Leadership Team

leader-logo
Ayal Stern
CEO, ThriveDX USA
linkedin
leader-logo
Roy Zur
CEO, ThriveDX Enterprise
linkedin

Recent News

citybiz
James Foster Appointed CEO of AI-powered Cybersecurity Workforce Platform IronCircle
2025-08-14
PR Newswire
IRONCIRCLE ANNOUNCES LAUNCH & DEBUTS THE 1ST AI-POWERED CYBER WORKFORCE PLATFORM
2025-08-05
Help Net Security
Top must-visit companies at RSAC 2025
2025-04-26
Company data provided by crunchbase