Apply on Employer Site

GovExec · 1 week ago

Senior Associate, Digital Marketing

United States

Full-time

Remote

Entry, Mid Level

$55K/yr - $58K/yr

1+ years exp

GovExec is seeking a Senior Digital Marketing Associate to join their team. The role involves owning larger scale marketing programs, developing strategic digital tactics, and analyzing data-driven campaigns to grow the brand's audience reach.

GovernmentGovTechPublishing

Responsibilities

Own, develop and enhance sponsorship marketing campaigns to meet strategic client goals and assist in sales renewal opportunities. This will include email marketing campaigns, demand generation, website advertising, and more

Develop engaging audience marketing campaigns to increase brand awareness and reach editorial audience goals

Assist Digital Directors in developing and enhancing digital acceleration products to ensure client success and development of a profitable product

Contribute to strategic projects to ultimately help achieve company and department goals

Analyze campaign delivery status through campaign completion across the team

This will include analysis of organic growth tactics, their reliability of delivery and how we can improve or implement new tactics

Employ email best practices for send times, subject lines, list segmentation, format and deliverability. Analyze open rates and click-through rates to shape email distribution strategy

Perform other duties as assigned

Qualification

Digital marketing experienceEmail marketingHTMLAdobe SuiteGoogle SuiteFlexibility to learnSocial media experienceCommunication skillsOrganizational skillsInitiative