WEBTOON · 1 month ago
[WEBTOON] Campaign Manager, Lifecycle Marketing
Los Angeles, CA
Full-time
Hybrid
Mid Level
$75K/yr - $145K/yrWEBTOON Entertainment is a leading global entertainment company known for its mobile webcomic format. They are seeking a Campaign Manager for Lifecycle Marketing to execute and optimize CRM campaigns that enhance user engagement throughout the customer journey, focusing on retention and personalized experiences.
AndroidContentDigital EntertainmentDigital MediaiOSMedia and Entertainment
Responsibilities
Build and own the lifecycle marketing strategy to maximize engagement, retention, and long-term user value
Develop data-driven segmentation, targeting, and personalization strategies that deepen user relationships and fuel growth
Champion a test-and-learn approach, using experimentation to optimize messaging, cadence, and creative across channels
Evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact
Set up, QA, and deploy email/push/in-app campaigns, including one-time ad hoc sends, triggered programs, and complex multichannel journeys
Partner with Product and Data teams to implement personalized and automated programs at scale
Establish a cross-channel messaging policy and in-app technical system to maintain consistency and prevent overlap or user fatigue
Qualification
Required
Build the lifecycle marketing strategy to maximize engagement, retention, and long-term user value
Set up, QA, and deploy email/push/in-app campaigns, including one-time ad hoc sends, triggered programs, and complex multichannel journeys
Champion a test-and-learn approach, using experimentation to optimize messaging, triggers, and cadence across channels
Partner with Product and Data teams to implement personalized and automated programs at scale
Analyze and evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact
Establish a cross-channel messaging policy and in-app technical system to maintain consistency and prevent overlap or user fatigue
Preferred
Prior hands-on experience using Braze for in-app or email campaign deployment
Experience with Liquid language for personalized messaging
Experience in entertainment, comics, gaming, or fan-driven communities
Belongs to or has deep understanding of pop-culture fandoms such as comics, K-pop, gaming, etc
Benefits
Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
Health benefits, including vision and dental!
Generous PTO and Parental Leave Top-up
401K Contributions
Commuter Benefits
Global WEBTOON and LINE FRIENDS discount program
Winter break shutdown and a whole lot more!
Company
WEBTOON
WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms.
Founded in 2014
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2024-06-27IPO
Leadership Team
JunKoo Kim
Founder & Global CEO
Recent News
Company data provided by crunchbase