ServiceNow · 2 weeks ago
Director, Now on Now Events Experience Strategy
Atlanta, GA
Full-time
Hybrid
Director/Executive
15+ years expServiceNow is a global market leader in innovative AI-enhanced technology, seeking a Director to guide Now on Now's event strategy. This role involves creating impactful event experiences and managing the overall strategy and delivery of events to engage practitioners and buyers effectively.
Agentic AIBusiness Process Automation (BPA)Cloud ManagementEnterprise SoftwareRobotic Process Automation (RPA)SaaS
Responsibilities
Run it like a business: You are responsible for the strategy and delivery of how Now on Now shows up at external events (customers and partners). You don't wait for assignments; you identify the opportunities and build the roadmap. Measure impact using data and feedback to refine strategy and outcomes
Create scale: Scale events with a repeatable format that works for different personas, channels, and regions, and have a playbook for scale
Coordinate end-to-end event planning and execution for major marketing and industry events, and internal moments such as Sales Kickoff. Partner cross-functionally with Sales, Marketing, GTM, and Communications to ensure aligned messaging and maximum impact
Disrupt "run of the mill" messaging: Instead of polished, high-level messaging, your job is to inject reality. You will work with Product Marketing to influence authentic differentiating messages that influence buyers
Manage Friction: You will often be the dissenting voice in the room. You need to be comfortable managing senior stakeholders and then offer a disruptive alternative
Shape the Field Narrative: Equip our events with stories that resonate with buyers. Give them the "how and why we really did it" story, not just the sales pitch
Redefine the customer experience @ events
You will drive the creation of interactive experiences at events —live demos, "build your own…" interactions, "day in the life" videos, roundtables, hands-on workshops etc
Practitioner Empathy: You understand what practitioners dislike (marketing spin) and what they love (real world use cases and value). You will advocate for the audience in every planning meeting
Cross-Functional Collaboration & Stakeholder Engagement: Serve as the connective tissue & build strong relationships between Executive Strategy, Marketing, Sales, and Communications teams — aligning priorities and orchestrating moments that matter
Qualification
Required
Bachelor's in business, marketing or a related field; Master's or MBA is preferred
Global professional with proven 15+ overall experience (8+ years within a marketing or related function) - Experience in the Enterprise Tech industry is preferred
ServiceNow product/platform knowledge is highly desired
Experience in leveraging or critically thinking about how to integrate AI into work processes, choices, or problem-solving. This may include using AI-powered tools, automating workflows, evaluating AI-powered insights, or exploring AI's potential impact on the function or industry
Demonstrated success in developing and executing marketing event strategies at scale with persona/practitioner lens, and have driven pipeline and revenue growth
Strong evaluative and strategic thinking skills with the ability to translate market insights into actionable plans
Demonstrated success in guiding innovative event experience strategies that are relatable and differentiating to customers, without the 'sales-y' messaging
Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams
A track record of effective large-scale event budget management
Demonstrate ability to think strategically and identify opportunities to innovate
Experience in guiding dynamic teams in a high-growth environment
Exceptional communication & stakeholder management ability, Excellent negotiation and persuasion skills, and experience interacting with both business and technology people at all levels, including the C suite
Highly self-motivated, results-oriented, Proactive, solutions-oriented, and calm under pressure in fast-moving environments
Self-starter and quick learner with an ability to operate autonomously across functions
Willingness to travel (domestic and international) and work a flexible schedule to support global events
Company
ServiceNow
ServiceNow is an AI platform that delivers IT operations, field service management and app engine solutions.
10001+ employees
H1B Sponsorship
ServiceNow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (910)
2024 (876)
2023 (807)
2022 (840)
2021 (447)
2020 (439)
Funding
Current Stage
Public CompanyTotal Funding
$83.7MKey Investors
Sequoia CapitalJMI Equity
2022-12-09Post Ipo Equity
2012-07-29IPO
2012-03-20Private Equity· $10.98M
Leadership Team
Bill McDermott
Chairman and CEO
Pat Casey
Chief Technology Officer & EVP of DevOps
Recent News
2026-01-07
2026-01-07
Company data provided by crunchbase