Freenome · 9 hours ago
Vice President, Marketing
Brisbane, CA
Full-time
Hybrid
Director/Executive
$284K/yr - $368K/yr
15+ years expFreenome is seeking a Vice President, Marketing as a key member of their rapidly developing commercial team. This role will be responsible for setting and executing marketing strategies to drive product positioning and adoption in the specialty diagnostics industry.
BiotechnologyHealth CareHealth DiagnosticsOncologyPersonal Health
Responsibilities
Accountable for the marketing strategy and seamless execution for Freenome products and solutions in alignment with corporate goals and commercial targets
Conduct deep market analyses to segment, prioritize, and understand key customer and patient audiences to develop and execute a comprehensive, integrated marketing plan across Health Systems, Physicians, and Patients: Health Systems/Payers: In close partnership with the Medical organization, develop evidence-based materials and programs focused on clinical utility, health economics, and integration into existing care pathways. Physicians: Design educational campaigns, peer-to-peer programs, and materials to drive test ordering and clinical confidence. Patients: Oversee the development of patient education and awareness campaigns to empower individuals and drive conversations with their providers about early screening
Drive the creation and implementation of comprehensive marketing strategies that clearly communicate the value proposition and differentiated messaging for our diagnostic tests across all key stakeholder audiences
Lead the development of a robust digital marketing strategy, including web presence, social media, and educational content to support the patient and physician journey
Establish a data-driven approach for the receipt and application of key customer and patient feedback that guides execution to meet and exceed their requirements and achieve business objectives
Establish and regularly monitor key performance indicators (KPIs) and utilize analytics to regularly assess campaign performance, measure ROI, and continuously improve programs
Proactively partner with Sales, Medical Affairs, Market Access, and Operations to ensure alignment across the commercial organization, supporting product launch and early commercialization efforts
Provide essential market intelligence, competitive analysis, customer feedback, and market trends to inform product development, market access, and commercial strategy
Build and maintain relationships with key opinion leaders, major health systems, and high-value customers
Build and grow a team of high-performance, experienced marketers capable of navigating complex commercial landscapes and driving adoption within large health systems and physician practices
Coach and develop the team, fostering a culture of accountability, continuous improvement, and deep customer focus
Oversee the annual marketing budget, ensuring effective allocation of resources to high-impact initiatives
Serve as a trusted and key contributor to Freenome's Commercial Leadership Team, the commercial organization, Senior Leadership Team, and the rapidly developing broader organization
Qualification
Required
Bachelor's degree in a business, life sciences, or related field; MBA or PhD strongly preferred
15+ years of prior relevant experience across marketing, sales, and/or managed care, preferably within the molecular diagnostics or precision diagnostics industry
10+ years of experience in marketing leadership with direct responsibility for building and leading high-performance marketing organizations
In-depth knowledge of the healthcare ecosystem, including clinical workflows, customer types (HCPs, patients, IDNs) and their business models
Experience in cancer or preventive screening, primary care, oncology, preventive health and/or consumer sectors
Familiarity with in vitro diagnostic devices and/or centralized laboratory developed tests
Proven success building and executing comprehensive marketing strategies integrated marketing plans to drive measurable outcomes to achieve performance targets
Passion for getting in the trenches through hands-on leadership to build and grow marketing teams from the ground up
Entrepreneurial mindset and proactive and practical approach to problem-solving
Leads with a data-orientation to drive decisions, identify new opportunities, and foster continuous improvement for optimal results
Strong planning and cross-functional partnership skills with demonstrated experience managing complex projects across the organization
Proven ability to operate in absolute compliance with all applicable regulations and standards
Preferred
Experience launching an In Vitro Diagnostic device for use by clinicians
Prior experience in a high-growth healthcare or biotech environment bringing their first product to market
Benefits
Pre-IPO equity
Cash bonuses
A full range of medical, financial, and other benefits depending on the position offered.
Company
Freenome
Freenome is a biotechnology company developing blood tests for early cancer detection to improve access to routine screening.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
RocheExact SciencesS32
2025-12-04Acquired
2025-11-17Corporate Round· $75M
2025-08-06Corporate Round· $50M
Leadership Team
Aaron Elliott
Chief Executive Officer
Riley Ennis
Co-Founder
Recent News
Company data provided by crunchbase