Swanson Health · 1 month ago
Head of Promotions Strategy and Operations
United States
Full-time
Remote
Director/Executive
8+ years expSwanson Health has been providing vitamins and supplements for over 55 years, and they are seeking a Head of Promotions Strategy and Operations. This role is responsible for overseeing promotional strategy, governance, and execution across all channels, ensuring a balance between short-term revenue performance and long-term brand health.
E-CommerceOrganicOrganic FoodRetail
Responsibilities
Own the enterprise promotional strategy, balancing short-term revenue performance with long-term margin, brand, and customer health
Lead the transition from a promotion-heavy model to a more disciplined, targeted, and sustainable approach
Evaluate promotional investments using rigorous financial and customer-impact analysis to inform decision-making
Establish and lead a formal promotion governance model, including decision rights, approval workflows, escalation paths, and compliance standards across all channels
Serve as the central authority for promotion-related decisions, resolving conflicts and ensuring alignment across Marketing, Ecommerce, Finance, Analytics, and Technology teams
Own and deeply understand the full promotion execution ecosystem, including source codes, promo codes, pricing profiles, offer codes, QA processes, URLs, cookies, and site logic
Oversee the systems and tools used to execute promotions (e.g., ERP, site infrastructure, data platforms), ensuring operational accuracy, scalability, and reliability
Partner with Technology and Operations teams to simplify processes, reduce failure points, and harden controls
Provide ongoing oversight of all live and evergreen promotions to ensure accuracy, margin integrity, and consistent customer experience
Identify, monitor, and mitigate risks including incorrect discounts, conflicting promotions, viral or abused promo codes, expiration failures, and unintended overrides
Define and enforce rules governing promotion precedence, persistence, and interaction across channels and sessions
Ensure promotional consistency throughout the customer journey, minimizing mid-session changes or channel conflicts that negatively impact customer trust and experience
Partner with Ecommerce and UX teams to align promotional presentation and behavior with customer expectations
Build and own a comprehensive promotional performance measurement framework, including ROI, lift, elasticity, and customer behavior analysis
Deliver regular performance reporting and insights to senior leadership
Partner with Analytics and Data Management to ensure accurate attribution, reporting integrity, and alignment between promotional execution and financial reporting
Own the response to promotion-related incidents, including customer-impacting errors and execution failures
Lead root-cause analyses and implement process, system, or governance improvements to prevent recurrence
Create and maintain clear documentation, standards, and playbooks for promotion setup, testing, execution, monitoring, and teardown
Reduce reliance on tribal knowledge by institutionalizing repeatable, auditable processes
Qualification
Required
8+ years of experience in promotion strategy, pricing, growth, marketing operations, or related fields
Demonstrated experience owning complex, cross-functional processes with material financial impact
Strong analytical capabilities with experience evaluating promotional performance and financial trade-offs
Proven ability to influence senior stakeholders and establish governance in ambiguous environments
Preferred
Experience in DTC eCommerce, retail, subscription, or consumer-focused businesses
Familiarity with pricing science, discount optimization, and experimentation frameworks
MBA or advanced degree in business, analytics, or a related field
Benefits
Competitive Benefits
Fitness Center Reimbursement
Product Discounts
Company
Swanson Health
Born n’ raised in North Dakota—our midwestern values come through in all that we do.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-01-25Acquired
2016-01-01Debt Financing
Leadership Team
Jim Hamel, CPA
Chief Executive Officer
Colin Markey
Chief Financial Officer
Recent News
2025-09-30
Company data provided by crunchbase