[WEBTOON] Campaign Manager, Lifecycle Marketing jobs in United States
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Wattpad · 1 month ago

[WEBTOON] Campaign Manager, Lifecycle Marketing

positionLos Angeles, California
timeFull-time
remoteHybrid
seniorityMid Level

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. They are seeking a hands-on Campaign Manager, Lifecycle Marketing to execute and optimize CRM campaigns that deepen user engagement across the customer journey, partnering closely with Product to deliver high-performing lifecycle programs.

ContentDigital EntertainmentMobile AppsPublishing

Responsibilities

Build and own the lifecycle marketing strategy to maximize engagement, retention, and long-term user value
Develop data-driven segmentation, targeting, and personalization strategies that deepen user relationships and fuel growth
Champion a test-and-learn approach, using experimentation to optimize messaging, cadence, and creative across channels
Evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact
Set up, QA, and deploy email/push/in-app campaigns, including one-time ad hoc sends, triggered programs, and complex multichannel journeys
Partner with Product and Data teams to implement personalized and automated programs at scale
Analyze and evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact
Establish a cross-channel messaging policy and in-app technical system to maintain consistency and prevent overlap or user fatigue

Qualification

Lifecycle marketing strategyCRM campaign executionData-driven segmentationBraze usageLiquid languageCross-channel messagingTest-Learn approachPerformance analysisFandoms

Required

Build the lifecycle marketing strategy to maximize engagement, retention, and long-term user value
Set up, QA, and deploy email/push/in-app campaigns, including one-time ad hoc sends, triggered programs, and complex multichannel journeys
Champion a test-and-learn approach, using experimentation to optimize messaging, triggers, and cadence across channels
Partner with Product and Data teams to implement personalized and automated programs at scale
Analyze and evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact
Establish a cross-channel messaging policy and in-app technical system to maintain consistency and prevent overlap or user fatigue

Preferred

Prior hands-on experience using Braze for in-app or email campaign deployment
Experience with Liquid language for personalized messaging
Experience in entertainment, comics, gaming, or fan-driven communities
Belongs to or has deep understanding of pop-culture fandoms such as comics, K-pop, gaming, etc

Benefits

Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
Health benefits, including vision and dental!
Generous PTO and Parental Leave Top-up
401K Contributions
Commuter Benefits
Global WEBTOON and LINE FRIENDS discount program
Winter break shutdown and a whole lot more!

Company

Wattpad

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Wattpad is a digital entertainment company providing an online social storytelling platform for original stories.
dateFounded in 2006
location
Toronto, Ontario, CAN
people-size201-500 employees
web-link
https://www.wattpad.com

Funding

Current Stage
Growth Stage
Total Funding
$117.8M
Key Investors
Times BridgeTencentOMERS Ventures
2021-01-20Acquired
2019-03-13Series Unknown
2018-01-17Series Unknown· $51M

Leadership Team

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Allen Lau
Co-Founder and CEO
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Ivan Yuen
Co-Founder
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Company data provided by crunchbase