Apply on Employer Site

Picnic · 2 weeks ago

General Manager, Picnic - Bay Area

San Francisco

Full-time

Onsite

Director/Executive

10+ years exp

Picnic is reinventing the way employees experience lunch at work, and they are seeking a General Manager to lead their expansion in the Bay Area. This high-impact role involves full P&L ownership and requires a hands-on builder to drive local revenue, manage restaurant partnerships, and ensure client success.

Computer Software

Responsibilities

Own the P&L and city performance

Set goals, manage revenue and costs, track performance, and adjust strategy to ensure the market is profitable and growing

Lead revenue growth locally

Build relationships with CEOs and senior leaders at top companies to drive adoption of Picnic across your city

Own restaurant partnerships

Identify, onboard, and manage relationships with top local restaurants, working on menus, presentation, and pricing that delights customers and drives margin

Ensure client success

Oversee activations and launches for key accounts, ensuring a seamless, high-quality rollout experience

Be the local market expert

Develop a deep understanding of your market, including competitors, customer needs, and local dynamics, and use those insights to guide decisions

Lead cross-functional execution

Partner closely with marketing, operations, product, and leadership to execute initiatives and scale what works

Build Picnic’s brand locally

Drive awareness and credibility for Picnic through community engagement and local presence

Qualification

P&L managementRevenue growthStakeholder managementAnalytical mindsetStrategic thinkingEntrepreneurial mindsetPassion for foodCommunication skills

Required

Bachelor's degree from a top US college

10 plus years of professional experience, ideally from top-tier management consulting, investment banking, or CPG brand management, with clear ownership of business outcomes

Strong analytical mindset with the ability to manage a business through data

Ability to think strategically while staying hands on and execution focused

Excellent communication and stakeholder management skills

Entrepreneurial, resourceful, and comfortable operating in ambiguity

Passion for food, startups, or improving the future of office life