Madhive · 2 weeks ago
Senior Product Manager - Activation
New York, NY
Full-time
Hybrid
Senior Level
$145K/yr - $170K/yr
5+ years expMadhive is the leading independent and fully customizable operating system built to help local media professionals build profitable, differentiated, and efficient businesses. The Senior Product Manager will be a key leader for programmatic optimization products within the Madhive DSP, collaborating cross-functionally to deliver cutting-edge features and enhance the platform's capabilities.
AdvertisingInformation TechnologyTV
Responsibilities
Be the visible advocate for your products internally and externally
Work as a part of a highly collaborative cross-functional team to oversee the planning, design, and development of products from initiation decision through release and future iterations
Conduct in-depth analysis of market trends and competitive offerings in the areas of programmatic optimization, AI-driven solutions, and data-centric advertising technologies to identify new strategic product opportunities
Establish clear, measurable product success metrics based on campaign performance and efficiency, and iteratively optimize features using a data-informed approach
Develop product strategy by proactively engaging with internal stakeholders, clients, and key participants across the digital ecosystem
Lead the integration of advanced AI and Machine Learning models into the DSP to drive next-generation bidding, pacing, and optimization capabilities for maximum client ROI
Partner closely with the Data Science team to translate advanced models, research, and predictive analytics into actionable product features that enhance bidding and targeting capabilities
Collaborate with marketing, sales and customer success teams to evangelize the product’s new and existing features and to maintain a tight feedback loop
Act as a subject matter expert on our DSP in explaining priority and delivery timing to internal and external teams
Qualification
Required
5+ years in a product management role with direct experience with digital advertising ideally working directly with DSPs/SSPs
Technical and market expertise with digital media buying and selling, advertising/marketing technology solutions, and corresponding business models within digital advertising
Experience launching and scaling data products or platform features that rely heavily on large-scale data processing and analytics
Familiarity with foundational concepts in Artificial Intelligence (AI) and Machine Learning (ML), and how they are applied in ad-tech optimization
Outstanding technical, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally
Experience within an Agile product development environment with an emphasis on continuous improvement
Preferred
Familiarity with TV/OTT/CTV technology strongly preferred
Hands-on experience working with data science or machine learning engineering teams to define, build, and deploy AI/ML-powered products
A strong understanding of cloud-based data architectures and tooling
A fast learning curve with the ability to understand our customers' needs on both a business and technical level
Great written and spoken communication skills; ability to speak to both business and technical audiences
Highly organized self-starter mentality
Company
Madhive
Madhive is a tech company engineered for modern TV advertising.
501-1000 employees
H1B Sponsorship
Madhive has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (2)
2023 (1)
2021 (3)
Funding
Current Stage
Late StageTotal Funding
$300MKey Investors
Goldman Sachs Asset Management
2023-06-13Private Equity· $300M
2019-01-01Series Unknown
2017-12-15Seed
Leadership Team
Luc Dumont
Senior Vice President Business Development
Recent News
2025-09-17
Company data provided by crunchbase