MathWorks · 3 days ago
Senior Search Specialist
Natick, MA
Full-time
Hybrid
Senior Level
$96K/yr - $150K/yr
6+ years expMathWorks is a company that values growth, inclusivity, and teamwork, and they are seeking a Senior Search Specialist to lead the transition from traditional SEO to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). The role involves defining and executing a roadmap to optimize MathWorks’ digital presence while collaborating across teams to ensure content is discoverable and aligned with user interactions in emerging search paradigms.
AnalyticsDatabaseEducationEnterprise SoftwareSoftware
Hiring Manager
Brian L. Hill
Responsibilities
Lead the strategic transition from SEO to GEO/AEO, aligning with business goals and digital strategy
Monitor and evaluate trends in generative AI and answer engines (e.g., ChatGPT, Gemini, Perplexity, Google AIOs, Bing Copilot, voice assistants)
Audit existing content and search strategies to identify optimization opportunities
Collaborate cross-functionally with content, product, and technical teams to structure and optimize content for AI-driven search
Define and implement best practices for structured data, entity optimization, and conversational content
Establish KPIs and measurement frameworks to track GEO/AEO performance and communicate impact to stakeholders
Champion and educate internal teams on GEO/AEO best practices strategies through training and documentation
Partner with analytics teams to monitor performance, surface insights and refine strategies
Engage with external vendors, platforms and industry groups to ensure MathWorks remains at the forefront of search innovation
Qualification
Required
A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required
SEO experience required
Deep understanding of search engine algorithms, structured data, and AI's role in search
Proven ability to lead cross-functional digital initiatives and deliver measurable results
Strong analytical skills and experience with web analytics and search performance tools
Excellent communication skills with the ability to influence stakeholders at all levels
Preferred
GEO/AEO experience preferred
Experience in B2B or technical content environments preferred
Company
MathWorks
Mathworks is a producer of MATLAB, a program for data and statistical analysis.
5001-10000 employees
H1B Sponsorship
MathWorks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (387)
2024 (412)
2023 (381)
2022 (394)
2021 (377)
2020 (457)
Funding
Current Stage
Late StageLeadership Team
J
Jeanne O'Keefe
Chief Financial Officer and Senior Vice President
Marcus Hatfield
Vice President of Corporate Development and Partner Programs
Recent News
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