Apply on Employer Site

AMETEK · 1 week ago

Marketing Communications Analyst

Peabody, MA

Full-time

Onsite

Mid Level

$75K/yr - $95K/yr

3+ years exp

AMETEK is a leading global provider of industrial technology solutions, and they are seeking a Marketing Communications Analyst to enable and implement marketing and communications initiatives. This role involves digital marketing, message development, and content marketing to support business objectives and engage target customers.

ElectronicsManufacturing

Responsibilities

Implements (or coordinates the outsourcing of) all website content

Uses a wide range of marketing skills to generate leads for the sales team

Owns digital lead management process (SEO or similar)

Manages social media channels

Creates custom e-blasts for multiple markets

Create and monitor KPIs and KPI goals for lead funnel within CRM platform

Tracks marketing ROI including digital marketing spend

Owns outcomes for all digital marketing KPIs

Works with a cross-functional team (sales, engineering, product management, and field service) to develop new product messages that resonate with the target customers

Develops internal and external messaging and communications relating to strategic initiatives, including new product launches

Develops news articles on key initiatives and secures placement in trade and non-trade publications

Writes press releases and coordinates their distribution to media outlets with the AMETEK PR team

Tracks and reports results of press and media efforts

Enables and helps to execute the content management strategy and creates and follows a content calendar

Creates content and sales support material that may include brochures, project descriptions, case studies, data sheets, web copy, line cards, posters, banners, videos, and all other forms of content that are relevant to the industry

Produces quality product photos and videos

Qualification

Digital MarketingContent Management StrategyCommunication SkillsB2B Marketing ExperienceMarketing Best PracticesCreative Problem-SolvingCollaboration Skills