Messe Frankfurt North America ยท 2 days ago
Digital Marketing Specialist
Atlanta Metro
Full-time
Onsite
Mid LevelMesse Frankfurt North America is seeking a Digital Marketing Specialist to drive digital growth and performance across key channels. This role involves managing the strategy, execution, and optimization of paid media, SEO, and data analytics while ensuring budget control and providing actionable insights for marketing strategy.
Events Services
Hiring Manager
Teri Verhine, SHRM-CP
Responsibilities
Campaign Execution & Optimization: Strategically plan, launch, and continuously optimize paid search and display campaigns across platforms including Google Ads, retargeting networks (e.g., Geofencing), and niche platforms like Feathr. Focus on maximizing ROI, CPL, and conversion rates
Negotiation & Procurement: Lead all negotiations with media vendors and manage the paid media budget efficiently
Financial & Budget Oversight: Coordinate the timely generation, processing, and tracking of Purchase Orders (POs) for all digital marketing expenditures, ensuring accurate budget reconciliation
Content & Technical Maintenance: Execute timely website updates, ensuring content accuracy, relevance, and an optimal user experience (UX)
Search Engine Optimization (SEO): Develop and implement comprehensive on-page and technical SEO strategies to improve organic search visibility, drive qualified traffic, and enhance search engine rankings
Performance Tracking: Track, measure, and analyze performance data for all digital initiatives, including paid media, website traffic, social media engagement, and email campaigns
Strategic Reporting: Prepare and deliver weekly performance updates to stakeholders, focusing on key metrics, trends, and the status of ongoing campaigns
Actionable Insights: Translate complex data into clear, strategic recommendations for campaign adjustments and future marketing investment, including comprehensive post-event and post-show analytics breakdowns
Paid Social Partnership: Collaborate closely with the Marketing Coordinator to provide analytical insights and data-driven recommendations for the strategy and execution of paid social media campaigns
Brand & Regulatory Compliance: Ensure all digital communications (website, ads, email) strictly adhere to corporate brand guidelines and relevant email/data privacy regulations
Continuous Improvement: Proactively research and integrate digital marketing best practices into workflows, optimizing analytics setups and internal reporting processes
Integrated Support: Provide comprehensive digital marketing support (e.g., website updates, ad monitoring, reporting) for events before, during, and after their occurrence, ensuring messaging consistency and brand compliance throughout the lifecycle
Qualification
Required
Bachelor's degree or equivalent work experience
Proven experience managing and optimizing Google Ads campaigns (Search & Display)
Strong understanding of SEO best practices and technical implementation
Proficiency with web analytics tools (e.g., Google Analytics)
Ability to travel is required-domestic and international
Ability to be present in the office
Ability to pass a background check and drug screening test
Company
Messe Frankfurt North America
As the sole subsidiary for Messe Frankfurt Exhibition GmbH in North America, we maintain our commitment and dedication to provide new investment opportunities to our US clients that are ready to showcase their innovations on a global scale and to offer the same level of service to our customers that exhibit and attend our portfolio of events in the United States, Canada and Mexico.
Founded in 1991
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase