Astra · 1 month ago
Product Marketing Manager
United States
Full-time
Remote
Mid Level
$110K/yr - $140K/yr
3+ years expAstra is a fintech company focused on building infrastructure for moving money at scale. They are seeking a Product Marketing Manager to develop go-to-market strategies, create compelling content, and enable the sales team to effectively communicate Astra's value proposition in a competitive landscape.
Financial ServicesFinTechPersonal FinanceSoftware
No H1B
Responsibilities
Develop and execute comprehensive launch plans for new payment products and platform features, coordinating across product, sales, and marketing teams
Produce whitepapers, case studies, blog posts, webinar content, and email campaigns that educate the market and drive inbound demand
Create differentiated positioning that translates our technical capabilities into clear business value for target buyers — from technical decision-makers to finance leaders
Build pitch decks, battle cards, demo scripts, and objection-handling guides that empower our sales team to close deals faster and with higher confidence
Conduct ongoing customer research, competitive analysis, and win/loss analysis to inform product strategy and refine our messaging
Develop compelling success stories and ROI narratives that demonstrate how Astra powers financial operations at scale
Represent Astra online and in-person, including industry conferences and events, building credibility and thought leadership in the payments ecosystem
Own cross-functional launch timelines, ensuring coordinated execution across product releases, sales training, campaign activation, and customer communications
Qualification
Required
3-5 years of product marketing experience, ideally at a fast-growing B2B SaaS, fintech, or payments company
Strong understanding of the payments ecosystem — processors, networks, compliance requirements, and how businesses evaluate infrastructure providers
Proven track record of successful product launches with measurable impact on pipeline, revenue, or market awareness
Exceptional storytelling ability. You can take complex technical concepts (APIs, webhooks, reconciliation flows) and make them compelling to both technical and business audiences across diverse industries and use cases
Ambition to structure and systems 0 to 1, and comfort in creating frameworks, templates, and playbooks that scale
Experience collaborating with Product, Sales, and Engineering teams to align on priorities and drive outcomes
Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus but not required)
Payments Knowledge: Deep familiarity with payment rails (ACH, RTP, card networks), compliance frameworks (KYC/AML, PCI), and how API-first infrastructure works
Marketing Tools: Proficiency with CRM systems, marketing automation platforms, analytics tools, and presentation software
Content Creation: Strong writing and editing skills across formats – technical documentation, executive presentations, campaign copy, and social media
Data-Driven Mindset: Ability to define success metrics, track campaign performance, and use data to optimize messaging and tactics
Developer Marketing: Understanding of how to market to technical buyers; bonus points for experience with developer-focused content or community building
Project Management: Ability to manage multiple launches and initiatives simultaneously while maintaining quality and meeting deadlines
Preferred
Fintech or Infrastructure Marketing: Previous work marketing B2B fintech products, payment APIs, or developer-focused infrastructure platforms
Sales Partnership: Direct experience enabling sales teams, participating in customer calls, and supporting enterprise deal cycles
Customer Research: Conducting win/loss interviews, customer advisory boards, or voice-of-customer programs to inform strategy
Competitive Intelligence: Building and maintaining competitive battlecards and market positioning frameworks in fast-moving categories
Demand Generation Collaboration: Working with growth marketing teams to optimize campaigns, account-based marketing strategies, and conversion funnels
Startup Experience: Building marketing functions from the ground up in high-growth environments where you wore multiple hats
Benefits
Competitive compensation with equity in a growing fintech company.
Remote-first culture with flexible working arrangements
Small team, big impact — your work directly supports Astra’s ability to scale responsibly
Professional growth opportunities in compliance and risk management
Mission-driven — build infrastructure that powers financial innovation while meeting the highest regulatory standards
Company
Astra
Astra is the platform for moving money instantly and securely
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$44.9MKey Investors
Alumni VenturesFPV VenturesSlow Ventures
2024-05-29Series A
2022-10-13Series A· $10M
2022-10-13Debt Financing· $30M
Leadership Team
Gil Akos
Co-Founder, CEO
Sam Morgan
Co-Founder, Chief Operating Officer
Recent News
2025-08-13
2025-08-13
2025-08-03
Company data provided by crunchbase