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RethinkFirst · 1 month ago

Director of Demand Generation, RethinkCare

United States

Full-time

Remote

Director/Executive

7+ years exp

RethinkFirst is a leading behavioral health technology company dedicated to making mental wellness accessible. The Director of Demand Generation will lead growth efforts for RethinkCare, focusing on strategic marketing programs to generate high-quality pipelines within large enterprises.

Clinical TrialsHealth CareHealth Diagnostics

Responsibilities

Lead Enterprise GTM Strategy: Build and execute an enterprise-focused demand generation strategy that targets HR and Benefits leaders at large organizations (5k+ employees)

Execute Account-Based Marketing (ABM): Move beyond generic lead gen to orchestrate multi-touch, multi-channel ABM campaigns (1:1 and 1:Few) targeting our "Dream 100" accounts

Sales & Partner Alignment: Partner closely with Enterprise Sales leadership and the Strategic Alliances team. You will not only drive direct business but also build campaigns to enable our Benefit Broker and Health Plan partners (channel marketing)

Pipeline Acceleration: Develop programs specifically designed to move opportunities through long sales cycles (6-12 months), utilizing content and nurture streams to keep multiple stakeholders engaged

Event & Field Marketing Strategy: Drive strategy for high-impact executive events (roundtables, dinners) and major industry conferences (e.g., HLTH, Total Rewards), ensuring pre-event booking and post-event follow-up

Data & Operations: Own the demand gen performance metrics for RethinkCare. Move beyond MQLs to measure Account Engagement, Pipeline Velocity, and Influence

Tech Stack Optimization: Leverage our MarTech stack (HubSpot, Salesforce, and intent data platforms) to identify in-market accounts and trigger timely sales outreach

Agency Management: Collaborate with external agencies (paid media, content) while ensuring internal accountability for CAC and pipeline efficiency

Qualification

B2B Demand GenerationAccount-Based MarketingSalesforceHubSpotChannel MarketingAnalytical SkillsBuying Committee KnowledgeTech SavvyCollaborative Leadership

Required

7+ years of B2B Demand Generation experience, explicitly with exposure to Enterprise SaaS or HR Tech/Benefits

Deep ABM Expertise: Proven track record of building and scaling Account-Based Marketing programs that successfully penetrated Fortune 500 accounts

Buying Committee Knowledge: You understand how to market to a 'buying committee' rather than a single user, balancing messaging between economic buyers (CFO/CHRO) and functional champions (Head of DEI)

Channel/Partner Marketing: Experience working with channel partners, brokers, or resellers is a strong plus

Analytical & Strategic: Expertise in attribution modeling for long sales cycles. You can tell the story behind the data to the C-Suite

Tech Savvy: Hands-on experience with Salesforce, HubSpot, and ABM/Intent tools (e.g., 6sense, Demandbase, or similar)

Collaborative Leader: Strong GTM collaboration skills with experience partnering with Field Sales, SDRs, and Customer Success

Benefits

Generous health, dental, & vision benefits package

Flexible paid time off

11 paid company holidays

401k + matching

Parental leave

Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing.