Director, Growth & Brand Media jobs in United States
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Favor Delivery · 4 hours ago

Director, Growth & Brand Media

Favor Delivery is a company focused on enhancing the delivery experience, and they are seeking a Director, Growth & Brand Media to lead their paid media strategy. This role involves managing a team and overseeing investments across various media channels to drive customer acquisition, retention, and brand awareness.

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Responsibilities

Lead, develop and execute a strategic vision for Favor’s paid media program, ensuring a balanced approach between performance marketing and brand-building to drive sustainable growth
Own media planning and execution across search, social, display, TV, audio, out-of-home, and other emerging channels, optimizing for efficiency, scale, and impact
Manage, mentor, and grow a team of growth and performance marketers, fostering a culture of empowerment, innovation, collaboration, and continuous learning
Establish and maintain relationships with media agencies and vendors, ensuring best-in-class strategy, execution, and optimization of media investments
Strengthen collaboration with the in-house Brand and Creative team to continuously improve development of compelling, channel-optimized assets that enhance engagement and conversion
Work in partnership with Lifecycle Marketing to ensure seamless coordination between paid and owned channels for a cohesive customer journey
Partner with Marketing Operations, Product, and Engineering to define requirements for marketing technology and automation, ensuring the right tools and infrastructure are in place for scale
Work with Analytics to establish and refine media measurement frameworks, leveraging data to inform decision-making, optimize campaign performance, and prove impact on key business metrics
Own and optimize a large-scale media budget, ensuring efficient allocation across channels while testing new opportunities for growth
Continuously evaluate new media opportunities and industry trends, identifying ways to innovate and implementing to stay ahead of the competition

Qualification

Growth marketingPaid media managementMedia planningData analysisPeople managementExcel/Google SheetsAttributionTrackingSelf-directedCommunication skillsFast-paced environment

Required

Bachelor's degree; Masters degree is a plus
10+ years of hands-on experience in growth marketing or media
5+ years of people management experience
Deep experience managing Paid Search, Paid Social, Display, Mobile App User Acquisition, Retargeting, Influencer and Streaming and Offline Audio/Video, and OOH media channels and campaigns
Expert with Excel/Google Sheets and using data to draw insights that drive strategy
Experience in/around a start-up or mobile culture - i.e. you can adapt to quick changes within both the company and mobile industry
Deep understanding of attribution, tracking and measurement, incrementality, media mix modeling, etc
Ability to work and thrive in a fast-paced and high-pressure environment
Self-directed, proactive and able to define and execute projects independently
Excellent communication skills and ability to work effectively across departments and teams

Benefits

Premium health, vision, dental, and life insurance
401(k) options
Favor Gold subscription
H-E-B discounts
Unlimited PTO for salaried employees
Ample vacation time
Intern(al)ships and Learning Labs taught by Favor team members and external facilitators

Company

Favor Delivery

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Favor Delivery is a same-day delivery and online food ordering platform headquartered in Austin, Texas.

Funding

Current Stage
Growth Stage
Total Funding
$34M
Key Investors
S3 Ventures
2018-02-15Acquired
2017-09-07Series B· $22M
2015-03-13Series A· $12M

Leadership Team

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Keith Duncan
Chief Executive Officer
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Company data provided by crunchbase