Apply on Employer Site

MBTA · 1 month ago

Content Strategist - TID (Contract position)

Boston, MA

Full-time, Contract

Onsite

Entry Level

$67/hr - $75/hr

1+ years exp

The Massachusetts Bay Transportation Authority (MBTA) envisions a thriving region enabled by a best-in-class transit system. As a Content Strategist L2, you will write, edit, and build the content strategy for MBTA.com, ensuring the information is accessible and meets the needs of the riders. You will collaborate with various stakeholders to enhance digital systems and optimize web content for performance and machine readability.

AutomotiveLogisticsPublic TransportationTransportationTravel

Growth Opportunities

No H1B

Responsibilities

Facilitate stakeholder and team alignment using appropriate communication approaches

Demonstrate proficiency in Drupal or similar content management systems, including basic troubleshooting and bug reporting

Apply plain language principles and adhere to accessibility standards, including WCAG

Follow MBTA Content Style Guidelines and Brand Standards in all published content

Work with MBTA employees and external partners to rewrite, fact check, edit, and publish accurate and accessible content for the web

Use Drupal, a content management system, to upload and publish content on mbta.com

Use tools like Google Analytics and SEMRush to measure and track metrics

Participate in discovery meetings with stakeholders and other team members to set expectations and goals, gather reference materials, and brainstorm strategy

Work with the website project manager to evaluate and establish accessibility requirements for content on mbta.com

Participate in the content team’s regular planning, stand up, and review meetings

Communicate solutions clearly and compellingly to a wide range of stakeholders

Identify, articulate, and escalate risk in a timely and appropriate manner

Work to meet tight deadlines in an environment where priorities shift and the pace fluctuates

Qualification

Content strategyDrupalGoogle AnalyticsSearch Engine Optimization (SEO)Web accessibility standardsEditing skillsHTML familiarityCollaboration skillsWriting skills

Required

1-3 years of professional experience in content strategy, including practices, processes, and team operations

Experience with search engine optimization (SEO) and analyzing website performance using Google Analytics and Search Console

Proficiency with content management systems such as Drupal, WordPress, or similar platforms

Working familiarity with HTML

Familiarity with plain language guidelines for public-facing content and services

Experience collaborating with stakeholders who deliver services and programs in complex, bureaucratic organizations

Ability to effectively read, comprehend, communicate, and respond to instructions, orders, signs, notices, inquiries, etc. in English

Be at least eighteen (18) years of age, except if participating in an approved high school internship / co-op program

Ability to commute to assigned work locations in the Boston, MA metro area, as required by the role

Ability to provide internal and external customers with courteous and professional experiences

Ability to work effectively, independently, and as part of a diverse workforce team (or supervise, if required)

Ability to uphold the rights and interests of the MBTA while building and maintaining effective relationships with employees and co-workers

Ability to adhere to rules, regulations, collective bargaining agreements (if applicable), and policies of the MBTA, including the EEO, anti-discrimination, anti-harassment, and anti-retaliation policies

Have a satisfactory work record for the two (2) years immediately prior to the closing date of this posting (unless if current student or recent graduate), including overall employment, job performance, discipline, and safety records (infractions and/or offenses occurring after the closing of the posting and before the filling of a vacancy may preclude a candidate from consideration for selection)

Ability to pass a Criminal Offender Record Information (CORI) check, comprehensive background screening, and / or medical Clinic screening, potentially including physical examination and drug and alcohol screenings

Ability to work all shifts and / or locations assigned, directed, or necessary for this position, including (for some transit / operations roles) up to twenty-four (24) hours per day, seven (7) days per week as necessary to accommodate severe weather conditions, emergencies, or any other circumstances that may potentially impact service or the safety of service

Preferred

Experience in public sector organizations, transportation agencies, or civic technology teams

Experience creating accessible content for the web and applying web accessibility standards, specifically Section 508 and WCAG 2.1 AA compliance

Education in writing or a related field. This could be a college degree, a bootcamp, a certificate program, or something else entirely

Benefits

Accrued paid sick leave

A monthly transportation pass

Company

MBTA

Glassdoor3.8

The Massachusetts Bay Transportation Authority, often referred to as the MBTA or simply The T, is the public operator of most bus, subway, commuter rail and ferry systems in the greater Boston, Massachusetts, area.

Founded in 1964

Boston, Massachusetts, USA

5001-10000 employees