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dentsu · 1 month ago

Senior Director, Customer Analytics

United States

Full-time

Remote

Director/Executive

$136K/yr - $220K/yr

15+ years exp

Dentsu is a leading global marketing and advertising agency, and they are seeking a Senior Director of Customer Analytics to guide clients and teams through data-driven insights that shape strategic planning and long-term growth. The role involves leading the analytics team, developing multi-year roadmaps, and delivering executive-level presentations to inform decisions and accelerate results.

AdvertisingInformation ServicesMarketing

Responsibilities

Provide insights through data analysis to inform strategic planning and initiative prioritization

Improve growth within the analytics consulting space to improve analytic, measurement and data within client network

Coach direct and indirect reports to best identify solutions through data, analytics, and technology to support our strategic plans

Develop forecast for analytics advisory offering collaborating across multiple disciplines

Collaborate with cross-agency SMEs to identify opportunities to curate and develop solutions that are well thought through and are client and customer-centric

Create executive level presentations and analyses of analytic and data solutions to support client needs

Lead the development of multi-phased measurement, analytic or data roadmaps for clients

Translate data into clear narratives across channels (i.e., ppt, and email)

Recommend insights for strategic and long-term planning including trade-off analysis

Collaborate with agency SMEs to ensure solutions are client and customer-centric and well thought through

Provide expertise through articles, blogs, events and other marketing to guide modern analytics and data solutions

Identify opportunities for cross-solutioning within clients

Assess market trends and incorporate insights to recommend potential product and market level opportunities

Manage and nurture existing growth account opportunities across the dentsu network

Develop depth and breadth of understanding of solutions and offerings across dentsu and Merkle

Lead matrixed teams through influence, collaboration and coaching

Qualification

Data analysisAnalytics consultingStrategic planningCross-team leadershipData storytellingForecastingClient managementCoachingCollaborationCommunication

Required

15+ years experience in analytics, business consulting, data strategy, and strategic planning, with a track record across both agency and corporate environments

8+ years cross-team leadership over multiple strategic disciplines

Experience guiding and planning work products from technical and strategic teams

Experience translating ML/AI models and analytic projects to tactical and executional business action

Experience applying data and insights for storytelling and solution application

Experience translating ambiguous requests into tactical strategies, and simplifying complex analytic and data solutions into language that resonates with non-technical audiences

Experience managing both client and agency teams to facilitate collaborative, data-informed solutions

Experience identifying client challenges and applying analytics-led strategies, applying a broad spectrum of tools to guide relevant decisions