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lululemon · 2 days ago

Senior Manager, Global Casting (Los Angeles)

Los Angeles, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$134K/yr - $176K/yr

10+ years exp

lululemon is an innovative performance apparel company specializing in athletic pursuits. The Senior Manager, Global Casting will oversee casting strategies and operations, ensuring alignment with brand marketing and creative objectives while managing a team and external partnerships.

ApparelE-CommerceFitnessLifestyleSporting GoodsWellness

Comp. & Benefits

No H1B

Responsibilities

Oversee both Global and North America casting

Drive execution of our global casting strategy across studio digital and ecomm, social and campaign work

Own how our Casting ID is put into practice: briefing scouts and agencies, curating the priority roster, and turning briefs into booked talent

Build reliable rhythms with Sports Marketing, Creative Ops and Studio Ops to align ambassadors, availability and production logistics

Hire, coach and hold the casting team to high standards, run the scouting and conversion pipeline, manage external partners and budgets, and measure roster and campaign performance so casting decisions clearly link to creative outcomes and business goals

Build trustworthy, repeatable rhythms with Sports Marketing so ambassador availability, activations and performance feed directly into casting decisions

Partner with Brand Marketing and Brand Creative to translate briefs into precise casting criteria that balance creative intent with commercial priorities

Collaborate with Creative Ops and Studio Ops on production logistics and scheduling to prevent last-minute availability or paperwork surprises

Own agency and external casting director relationships: brief, hire, calibrate and hold partners to our Casting ID and delivery standards

Negotiate fees and usage with clear ROI thinking

Define and socialise the Casting ID, making it actionable across PDP, social and campaign creative

Translate business and marketing imperatives into casting strategies that keep the brand fresh and competitive across run, train, yoga, studio, golf, tennis and sport lifestyle

Source and program pro talent and influential creators who embody our brand pillars: honest, fun, bold

Maintain a prioritized roster and design first-right-of-refusal practices for priority talent

Use audience and performance data to inform talent choices: profile influencers by reach and engagement, and test new talent through trial bookings to validate creative and commercial lift

Enhance and improve the growth of the global casting team and streamline the outputs of NAM as part of the team and consistency across the other regional casting efforts

Own the scouting and conversion pipeline: virtual callbacks, targeted scouting, creator trials and conversion plans for contract talent

Maintain a clean roster database and dashboards tracking availability, usage history, audience metrics and cost per booking

Work with our Ops Casting Coordinator to manage contracts, POs and usage-right paperwork

Define clear hand-off timelines and standards so bookings, releases and invoicing are completed on time and without friction

Manage casting budgets, negotiate buyouts and license agreements, and keep spend predictable and tied to creative outcomes

Assume a pivotal role as the key casting decision-maker for both internal and external productions, as well as creative agencies involved in all Global projects

Ensure that casting decisions align with the brand's global objectives and standards

Hire, mentor and set development plans for direct reports

Lead regular talent slate reviews and coaching sessions; surface gaps and champion solutions before they escalate

Create a culture of ownership and curiosity where the team proactively scouts, tests and refines talent choices in service of creative briefs and business goals

Lead, mentor, and develop the global and regional casting team, raising executional quality, speed, and consistency

Qualification

Talent casting experienceAgency managementContract negotiationProduction workflowsTeam leadershipCreative strategic thinkingCross-functional collaborationRelationship building

Required

BA, BFA Arts/Fine Arts. Agency, corporate or freelance experience

10+ years of talent casting experience across photo, video and social content, including working with pro athletic talent and influential creators in sport and lifestyle spaces

Proven track record working with talent agencies, casting directors and management companies; ability to brief and manage external partners to creative standards

Strong commercial instincts and hands-on experience with contracts, licensing, buyouts and negotiation strategy

Deep understanding of production workflows and how casting integrates into creative timelines, fittings and PDP needs

Experience leading small teams with a focus on rapid execution, taste calibration and development plans

Excellent cross-functional stakeholder skills; proven ability to translate creative requirements into operational plans and get buy-in

Authorization to work in the United States is required for this role