CDW · 2 weeks ago
Adobe Business Marketing Manager
CDW is a leading provider of information technology solutions, and they are seeking an Adobe Marketing Manager to develop and drive the Adobe marketing strategy. This role involves collaborating with Adobe stakeholders, managing marketing budgets, and executing co-marketing campaigns to enhance customer adoption of Adobe products.
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Responsibilities
Engage regularly with Adobe stakeholders to maintain an open channel of communication, ensuring that all CDW and Adobe stakeholders are kept informed of key initiatives, projects, meetings, and events
Collaborate with Adobe and CDW Partner Investment and Marketing teams to jointly develop the partnership
Manage the relationship between CDW PPM Teams and CDW Marketing Teams, ensuring cross-functional alignment and a unified Adobe strategy
Lead management of Adobe's high-value co-op and marketing investment budget
Develop strategic and meaningful investments that drive demand for Adobe products and services across CDW’s business
Craft and implement co-marketing campaigns that promote the full Adobe portfolio and drive customer adoption
Shape and execute go-to-market strategies to deliver impactful messaging in a dynamic market
Advise on the Adobe marketing plan, inclusive of activities aligned to CDW and Adobe’s objectives, and ensure return on investment (ROI) for all marketing programs
Maximize overall Partner Controllable Margin (PCM) by optimizing investments and ensuring strong alignment between sales and marketing efforts
Drive proper execution of marketing plans and business reviews, taking Adobe and CDW initiatives and rebranding them into a cohesive and compelling message
Lead content planning, delivery, and execution, including (but not limited to):
E-commerce initiatives
Customer case studies
One-pagers
Sales presentations
Streamline sales delivery and events planning execution for CDW and Adobe events, ensuring proper alignment with partnership goals and messaging
Ensure all leads are routed to sales within 5 days of submission through Partner Center or other lead capture processes
Support CDW Business Manager in peer-to-peer (P2P) campaigns and sales initiatives to drive incremental Adobe revenue
Establish and support Adobe’s brand awareness and all key initiatives at CDW, ensuring consistency in messaging and strategy across all customer touchpoints
Qualification
Required
Bachelor's degree and 5 years sales/marketing/project management experience, OR
9 years of experience in sales/marketing/project management
Preferred
Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
Proven ability to effectively and strategically engage with executive leadership
Demonstrated ability to build and maintain strong business relationships
Proficient in Microsoft Office applications
Familiarity with Salesforce Marketing
Expert financial and business acumen
Exceptional strategic agility and analytical skills
Excellent presentation skills and comfortability communicating internally and externally to all levels of leadership
Proven track record of driving results
Previous experience in the technology industry
Established network within CDW and proven ability to leverage internal connections to drive results
Marketing experience within CDW, the channel, and/or B-to-B Marketing
Co-op and MDF budget management experience
Strategic planning experience with developing GTM, driving to specific outcomes
Ability to execute an integrated campaign from end-to-end, ensuring brand consistency and tactical alignment
Benefits
Annual bonus target of 10% subject to terms and conditions of plan
Benefits overview: https://cdw.benefit-info.com/
Company
CDW
At CDW, we know how to make technology work so people can do great things.
H1B Sponsorship
CDW has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (59)
2024 (49)
2023 (37)
2022 (86)
2021 (44)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$58.74M2015-08-01Post Ipo Equity· $58.74M
2013-06-27IPO
2008-07-31Series Unknown
Recent News
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