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Deloitte · 2 days ago

Insights and Analytics Adobe CJA Consultant

Charlotte, NC

Full-time

Hybrid

Entry, Mid Level

$80K/yr - $148K/yr

2+ years exp

Deloitte is a leading professional services firm that empowers organizations to enhance customer relationships through innovative strategies and advanced analytics. The Insights and Analytics Adobe CJA Consultant will leverage data analytics and visualization tools to optimize customer journeys, support data-driven decision-making, and provide actionable insights to clients across marketing and advertising functions.

AccountingConsultingFinancial ServicesLegalProfessional ServicesRisk Management

Growth Opportunities

No H1B

Responsibilities

Leverage advanced data analytics and visualization tools to map, analyze, and optimize end-to-end customer journeys, identifying key pain points and opportunities to drive enhanced experiences and business growth

Uncover client's key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels

Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality

Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/Push/SMS - CRM, or voice of the customer/brand studies

Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC and more

Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts

Create dashboards via Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools

Support the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and experimentation/A/B testing deployment

Qualification

Adobe Customer Journey AnalyticsDigital marketing analyticsData visualization toolsSQLTableauExcelProject managementCommunication skillsTeam collaboration

Required

2+ years of experience in managing digital marketing/advertising analytics, including marketing mix model and/or attribution solutions for complex, large-scale clients

1+ years of Adobe Customer Journey Analytics (CJA) experience

Bachelor's degree or equivalent professional experience

Ability to travel 30%, on average, based on the work you do and the client and industries/sectors you serve

Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred

Proficient in defining analytics, modeling, tagging strategies, and developing comprehensive measurement and testing plans

Strong command over analytical methodologies for optimizing customer datasets and digital campaigns

Advanced skills in Excel, SQL, Tableau, or other data analysis tools, with a high level of competence in digital analytics and tag management solutions

Exceptional project management skills, with a proven track record of managing work and meeting deadlines in a highly organized and autonomous manner

Excellent communication, leadership, and team collaboration skills, coupled with a strong executive presence for client-facing interactions

Benefits

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.