Adtalem Global Education · 1 week ago
Marketing Specialist
Columbia, MD
Full-time
Hybrid
Mid Level
$49K/yr - $89K/yr
3+ years expAdtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. As a Marketing Specialist, you will support major media campaigns to elevate customer journeys and drive enrollment growth for universities under Adtalem's umbrella.
EdTechEducationHigher Education
Responsibilities
Build smart, data-driven annual marketing plans that align with university and program goals
Team up with enrollment and media partners to shape strategy, refine positioning, and guide campaign execution
Find creative ways to boost awareness, drive stronger lead flow, and improve conversion
Collaborate with agency partners and internal teams to optimize media plans that increase traffic, inquiries, and new students
Use data and analytics to track performance, uncover insights, and influence key decisions
Coordinate seamless execution across agency partners, creative, and operations teams
Keep product claims, differentiators, and messaging fresh and accurate
Manage creative production and ensure all assets meet brand and compliance standards
Create engaging, personalized content across the customer journey
Lead development of webinar content with enrollment, faculty, and events teams
Stay on top of competitors and emerging media trends, product positioning and pricing to keep our campaigns ahead of the curve
Jump into new opportunities as they arise—you’ll never be bored here!
Qualification
Required
Bachelor's degree required
Three (3) plus years in marketing or agency work (bonus points if you've worked across digital + offline media)
Excellent project management and communication skills
A creative, collaborative mindset paired with strong analytical thinking
Ability to translate complex ideas into clear, actionable insights
Expertise in Microsoft Office Suite (Word, Excel, PowerPoint)
A proactive, organized, detail-driven approach—you get things done and get them done well
Ability to train others, explain processes clearly, and deliver compelling reports
Benefits
Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Adtalem’s Flexible Time Off (FTO) Policy
12 Paid Holidays
Company
Adtalem Global Education
Adtalem Global Education is a provider of educational services and the parent organization of Advanced Academics
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2019-10-21Acquired
1991-06-28IPO
Leadership Team
Stephen W. Beard
Chairman and Chief Executive Officer
Evan Trent
SVP, Chief Strategy & Transformation Officer
Recent News
thefly.com
2025-12-16
2025-12-16
Company data provided by crunchbase