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Google Operations Center · 1 day ago

Analytics & Insights Specialist - Ads Campaign Operations - Gamma (Hybrid)

Southaven, MS

Full-time

Hybrid

Senior Level

$81K/yr - $98K/yr

5+ years exp

Google Operations Center is dedicated to helping users and customers solve problems while fostering a collaborative culture. The Analytics & Insights Specialist will act as the subject matter expert for data related to email marketing campaigns, managing audience signals, building pipelines, and communicating campaign performance to stakeholders.

Information and Communications Technology (ICT)Information ServicesInformation TechnologyInternetIT Infrastructure

Responsibilities

Collaborate with stakeholders to manage audience signals, build target audiences, and leverage them throughout the campaign execution process

Create, manage, and validate campaign audiences using SQL scripting

Collaborate with analytics teams on experiment setup, providing insights into campaign signals, explaining system behavior and its impact on setup, and confirming feasibility of implementation

Maintain and operate data pipelines, ensuring smooth operation, resolving issues, and implementing improvements for efficiency and effectiveness

Communicate campaign performance results to teams and stakeholders

Create reporting dashboards and ad hoc reports for marketers

Build key relationships with stakeholders and communicate technical information clearly to non-technical audiences

Serve as the subject matter expert for data availability for marketing campaigns

Qualification

SQLData pipelinesEmail marketingData visualization toolsCollaboration skillsPythonStakeholder managementA/B testingGenAI

Required

5+ years of experience with SQL, including data pipeline building and maintenance, and crafting complex SQL statements for precise audience targeting

Ability to leverage code libraries for streamlined code readability and enhanced efficiency

Experience working with data visualization tools such as Tableau, Looker, and Google's internal PLX/Data Studio

2-3 years of experience in data pipelines and analytics specifically for email marketing

Proven experience in a marketing environment within the IT industry

Experience with integrated development environments like XCode, VSC, or Eclipse (Google internal: Cider) and version control systems like GitHub (Google internal: google3)