Bristol Myers Squibb · 1 day ago
Director, Omnichannel Engine Business Product Owner
Princeton, NJ
Full-time
Onsite
Director/Executive
$199K/yr - $241K/yr
8+ years expBristol Myers Squibb is a company dedicated to transforming patients' lives through science. The Director, Omnichannel Engine Business Product Owner is responsible for owning the omnichannel orchestration and next best engagement engine, defining and executing the product roadmap to enhance customer engagement across various therapeutic areas.
BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
Responsibilities
Own Omnichannel Engine Product Strategy and Roadmap
Define the product vision and roadmap for the omnichannel orchestration / next-best-engagement engine and related decisioning capabilities
Align engine strategy with Commercialization goals, Therapeutic Area launch plans, and the broader omnichannel capability roadmap led by the Executive Director
Continuously update the roadmap based on business needs, model performance, and emerging capabilities in analytics and AI
Translate Brand & Therapeutic Area Strategies into Engine Logic
Work with brand and Therapeutic Area teams to understand customer journeys, strategies, and priority actions
Translate strategies into business rules, triggers, eligibility logic, and prioritization frameworks within the engine
Ensure orchestration logic reflects field, digital, patient, and access channel nuances
Partner with Business Insights and technology on Models and Algorithms
Collaborate with Business Insights and Technology teams to develop, deploy, and refine predictive and prescriptive models (e.g., propensity, response, next-best-action)
Define the operational requirements for models to run within the engine (inputs, refresh cadence, thresholds, guardrails)
Help interpret model outputs and ensure they are translated into actionable, understandable recommendations for end users
Design and Optimize Orchestration & Automation Workflows
Define and maintain standard orchestration workflows that determine how recommendations are generated, prioritized, and delivered to channels
Partner with CRM and Marketing Automation teams to ensure recommendations are seamlessly executed across relevant systems
Implement and manage A/B tests, champion-challenger approaches, and other experiments to improve engine logic and outcomes
Build and Maintain Closed-Loop Measurement
Define closed-loop processes linking recommendations, actions taken, and customer responses back into the engine
Partner with Business Insights and Technology teams to design dashboards, metrics, and diagnostics for engine performance (e.g., adoption, recommendation quality, lift vs. control)
Use insights to refine business rules, model configurations, and orchestration workflows
Ensure Integration with Data, Platforms & Taxonomy Standards
Work with Business Insights and Technology, and the Taxonomy & Tagging COE to ensure the engine has access to the right structured data, tags, and identifiers
Support integration of the engine with CRM, marketing automation, content systems, and analytics platforms via APIs and data pipelines
Advocate for data quality, timeliness, and standardization as foundational requirements for engine performance
Drive Adoption, Change Management & Ways of Working
Partner with Sales, Marketing, Medical, Market Access, and Business Insights and Technology teams to embed engine recommendations into daily operating rhythms (e.g., call planning, digital campaign planning)
Develop training materials, playbooks, and communication plans to help users understand, trust, and act on recommendations
Facilitate user feedback loops to identify adoption barriers and inform future enhancements
Manage Risk, Governance & Compliance
Ensure that business rules and model-driven recommendations operate within compliance, legal, and regulatory guardrails for pharmaceutical promotion
Maintain documentation and approvals for key rules, logic changes, and model deployments
Coordinate with Compliance, Legal, and Medical to update logic when policies, labels, or regulations change
Lead Team, Vendors & Budget Within Scope
Manage and develop a team (and/or matrixed resources) responsible for engine configuration, testing, and optimization
Oversee vendor and partner relationships related to orchestration and decisioning capabilities
Contribute to budget planning for engine-related licenses, services, and innovation initiatives, and manage spend within agreed parameters
Support Enterprise Omnichannel Capability Evolution
Collaborate closely with the Executive Director, Omnichannel Capability and peer Directors (CRM & Marketing Automation; Taxonomy & Tagging COE) to ensure a cohesive omnichannel operating model
Provide input into enterprise omnichannel maturity assessments and roadmap discussions
Share best practices and learnings across TAs and markets to continually raise capability standards
Qualification
Required
BA/BS undergraduate degree, preferably in Business, Technology, Analytics or Health Sciences is required
Minimum 8+ years in life sciences or pharmaceutical industry, with exposure to commercial operations, analytics, or digital transformation; at least 3 years focused on omnichannel strategy, orchestration, or capability enablement
Proven expertise with omnichannel platforms and tools (e.g., Salesforce Marketing Cloud, Veeva CRM/Engage, Adobe Experience Cloud, etc.)
Strong technical skills in data modeling, analytics, and API integration for commercial platforms
Exceptional knowledge of commercial data domains, including Customer 360, Incentive Compensation, Claims/Payer, Omnichannel Engagement, and enterprise data assets as well as proficiency in leveraging syndicated/secondary datasets from leading vendors (IQVIA, Symphony Health, Veeva, Definitive Healthcare, AHA, AMA, Specialty Pharmacy, etc.)
Hands-on experience with predictive modeling, and AI/ML deployment in marketing contexts
Strong understanding of AI-driven marketing applications, including next-best-action orchestration and emerging agentic frameworks
Experience leading cross-functional teams, tool/platform experts, and vendors
Strong communication, training, and stakeholder engagement capabilities to drive adoption of and best practices
Familiarity working within legal, regulatory, and privacy frameworks impacting pharmaceutical commercialization in the U.S
Preferred
A master's degree or equivalent experience is preferred
Benefits
Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Paid Time Off
Company
Bristol Myers Squibb
At Bristol Myers Squibb, we work every day to transform patients’ lives through science.
10001+ employees
H1B Sponsorship
Bristol Myers Squibb has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (247)
2024 (278)
2023 (231)
2022 (180)
2021 (181)
2020 (169)
Funding
Current Stage
Public CompanyTotal Funding
$29.32BKey Investors
Venrock
2025-11-05Post Ipo Debt· $5.74B
2024-02-14Post Ipo Debt· $13B
2023-10-30Post Ipo Debt· $4.5B
Leadership Team
Charles Bancroft
CFO
Cristian Massacesi
Executive Vice President, Chief Medical Officer and Head of Development
Recent News
2026-01-07
2026-01-07
2026-01-07
Company data provided by crunchbase