ADP · 1 week ago
Sr. Manager, Account-Based Marketing
Norfolk, VA
Full-time
Onsite
Senior Level
$85K/yr - $173K/yr
5+ years expADP is hiring a Sr. Manager, Account-Based Marketing. In this position, you will be responsible for leading and implementing the Account-Based Marketing (ABM) / Account-Based Experience (ABX) strategy and execution to drive predictable activity and improve the quality of sales pipeline.
Bookkeeping and PayrollConsultingHuman ResourcesOutsourcingPaymentsSoftware
Responsibilities
Partners with sales and marketing leaders/functions and ABX CoE to develop and own ABM/ABX program roadmap aligned to specific business outcomes
Partner on overall ABM/ABX strategy and development, including the management and ongoing maintenance of ICP/segment criteria, buyer journey mapping and design, marketing/sales ABM/ABX program portfolio
Assist in identify, develop and maintain ABM/ABX segmentation approach and design build of ideal customer profile (ICP) for strategic targeting and dynamic personalization
Partner with marketing technologists for hands-on development, execution, and orchestration of online (paid media, website personalization, email, etc.) and offline (direct mail, phone, etc.) ABM initiatives to drive new opportunities and nurture existing database of target ICP leads/accounts
Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
Take a data-driven approach to develop and optimize the efficiency and effectiveness of marketing channels to better nurture leads, increase conversion rates and improve the integrity of the overall database
Work with Analytics Team to analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and to continuously optimize our targeting and marketing mix
Continuously seek improvement and automation opportunities, and pursue different approaches & tools to experiment with
Identify and leverage prior executed campaigns, programs, and web assets to simplify deliverables and streamline program development process and share best practices to enable synergies and economies of scale to be realized across the entire organizational entity
Manage responsibility for all internal stakeholder approval for assigned programs and campaigns
Proactively monitors emerging B2B demand generation market strategies and tactics to identify potential new opportunities for ADP
Manages, schedules and controls daily activities and budget of projects with cross-functional management of teams across Marketing and Sales. This may include very complex initiatives that require a highly strategic approach to development
Identifies gaps and escalates requests for incremental funding if deemed necessary
Qualification
Required
Must have over 5 years of proven experience in demand generation, ABM/ABX and management of cross functional projects
Preferred
Experience executing ABM strategies and building & segmenting ICP audiences
Proven track record of developing, executing, and measuring innovative and results-focused demand/digital programs and campaigns
Strong project management skills and effective cross-functional management in a highly matrixed environment; project management platform (Workfront, SmartSheet, etc.) experience
Experience working in a cross-functional Agile Marketing Scrum Team and sprints
Possess excellent organizational, time management and communication skills, including presentation, facilitation and team leadership
Demonstrated ability to effectively communicate with and present to multi-level organization, including senior leadership, in a project-oriented setting where project risk is substantial
Data-driven mindset with demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
Entrepreneurial streak - proven track record of succeeding in high paced, challenging entrepreneurial environments
Willingness to reach across functions (product, sales, sales operations, etc.) and influence processes and capabilities
Experience influencing and communicating product offers to customers, prospects, and sales professionals demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
Knowledge and hands-on experience with popular marketing automation (Eloqua, Marketo, Salesforce Marketing Cloud, etc.), CRM systems (Salesforce, etc.) ABM/ABX Platforms (Demandbase, 6sense, etc.)
Familiarity or hands-on experience with popular data providers (Demandbase, Bombora, Gartner, etc.) and Customer Data Platforms (Interaction Studio, etc.)
Certification in ABM/ABX by Demandbase, ITSMA, etc) and/or certification in Agile Marketing Practices
Benefits
Medical
Dental
Vision
Life Insurance
Matched Retirement Savings
Wellness Program
Short-and Long-Term Disability
Charitable Contribution Match
Holidays
Personal Days & Vacation
Paid Volunteer Time Off
And more.
Company
ADP
ADP provides business outsourcing solutions that facilitate businesses in HR, payroll, and administration processes.
10001+ employees
H1B Sponsorship
ADP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (531)
2024 (386)
2023 (340)
2022 (523)
2021 (342)
2020 (353)
Funding
Current Stage
Public CompanyTotal Funding
$17.1B2025-06-27Post Ipo Debt· $7.05B
2025-05-06Post Ipo Debt· $1B
2024-09-05Post Ipo Debt· $1B
Leadership Team
Carlos Rodriguez
President & Chief Executive Officer
Maria Black
President and CEO
Recent News
Business Wire
2026-01-16
Business Wire
2025-12-17
MarketScreener
2025-12-17
Company data provided by crunchbase