SiteOne Landscape Supply · 2 weeks ago
Director, Brand and Content Marketing - Hybrid/Atlanta
Roswell, GA
Full-time
Hybrid
Director/Executive
8+ years expSiteOne Landscape Supply is the largest national distributor of landscaping products across the United States and Canada. The Director, Brand and Content Marketing will drive brand strategy for master and private label brands, develop content strategies, and oversee social media and PR initiatives to enhance brand presence and meet business objectives.
AgricultureReal Estate
Responsibilities
Drive and evolve a comprehensive brand strategy for 2 master brands and 6 private label product brands including positioning, architecture, value propositions and guidelines
Support annual brand planning as the SME informing departmental strategies such as product development, marketing, sales, training, pricing and distribution
Collaborate with data and insights team to outline our customer journey and purchase drivers and identify whitespace opportunities in our strategic roadmap
Work with data and insights team to identify and measure brand KPIs and performance metrics
Develop and oversee an integrated content strategy, including articles, videos, digital and SEO content
Collaborate with internal and external partners to create high-quality, engaging content that supports demand generation and brand awareness
Ensure brand consistency across all touchpoints, including full-funnel marketing channels (digital, events, merchandising, paid media, social, PR etc.)
Work closely with the channel teams (paid/earned/owned) to amplify content and brand initiatives
Develop and manage editorial calendar, prioritizing content against key business priorities
Establish and optimize for KPIs
Stay ahead of industry trends, competitor activities, and emerging marketing innovations
Develop and execute strategies for our social media and PR channels including influencer marketing opportunities
Manage external agency partners and internal teams to support multiple social media instances at the national and local level
Own our influencer strategy including identifying talent, managing relationships and negotiating partnerships
Qualification
Required
Bachelor's Degree in Marketing, Business or Advertising
8+ years' experience in brand strategy, content marketing or related fields
Exceptional communication, leadership and stakeholder management skills
Proven experience with brand strategy development and gaining buy-in from cross-functional leaders
Experience managing and mentoring internal and external teams including agency partners
Ability to craft effective program briefs, communications plans and content strategies
Proven ability to identify, manage and present measurement reports and insights to inform strategy optimizations
Ability to prioritize high volume, competing priorities across multiple functions
Humble, servant-leader work and team management style
Experience building and scaling capabilities within a large, matrixed organization
Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
Experience with social media management tools and creative agencies
Benefits
Medical, Dental and Vision plans
Paid Time Off, Paid Holidays
DailyPay available!
401k with company match
Tuition Reimbursement
Lucrative Associate Referral Program
Company Apparel and Work Boot Vouchers
Opportunity for Advancement
Paid Training and Business Certifications Available
Free Counseling Services/Employee Assistance Program
Life Insurance and Short- and Long-Term Disability Insurance
Product Discounts
Most Branches never work Sundays!
Company
SiteOne Landscape Supply
SiteOne Landscape Supply is the largest national distributor of landscaping products across the United States and Canada.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Brianna Gonzalez, PHR SHRM-CP
Division HR Business Partner - West
David E. Black
Chief Information Security Officer (CISO)
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