PTV Logistics · 1 month ago
Partner Marketing Manager (m/f/d)
PTV Logistics is a leading global software company for transportation logistics. The Partner Marketing Manager will drive joint go-to-market activities, manage co-marketing programs, and ensure brand consistency while collaborating with various teams to generate pipeline and strengthen partner relationships.
Information TechnologySaaSSoftware
Responsibilities
Codevelop partner go-to-market plans with our Global Partner Program members—defining target audiences, joint value propositions, and campaign architecture
Execute co-marketing programs (launch campaigns, webinars, events, content syndication) to support lead generation and pipeline growth, establish KPI frameworks with the partner account and report on ROI
Manage Partner marketing operations, including Partner Portal, co-op budgets, partner listings and joint assets and track performance end-to-end
Create co-branded content and collateral, collaborating closely with Global Partner Program, Solution Marketing, Field Marketing, and Partner Sales teams
Support partner program communications, working with the Director Global Partner Program on collateral and external messaging
Align with partner enablement manager to ensure consistent partner-facing communication strategies
Champion brand consistency—ensuring all partner content follows our style and terminology and supports the global brand guidelines
Qualification
Required
5+ years in Partner/Alliances/Channel Marketing within B2B SaaS or software
Proven success translating joint propositions into pipeline, with strong grasp of attribution, conversion, and ROI
Hands-on experience with co-marketing campaigns (digital, content, events)
Fluency in English
Excellent stakeholder management - confident yet considerate communication with partners and internal teams
Familiarity with our official tools (or equivalents): LinkedIn, YouTube, Drupal/WordPress, HubSpot, Canva
Preferred
Experience in logistics, mobility, or supply chain
Additional languages (e.g., German) for global collaborations
Company
PTV Logistics
PTV Logistics offers software components for logistics and transportation optimization, route planning, and geographic data analysis.
Funding
Current Stage
Growth StageCompany data provided by crunchbase