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Aspiron Search · 3 weeks ago

Head of Marketing (Cybersecurity)

Palo Alto, CA

Full-time

Onsite

Director/Executive

Aspiron Search is seeking a dynamic and results-oriented Head of Marketing to own their clients' marketing strategy and execution. This hands-on leader will drive demand generation and pipeline growth while building a high-performance marketing foundation for scale.

Staffing & Recruiting

Responsibilities

Own the marketing strategy across demand generation, brand, product marketing, events, and digital programs

Lead pipeline growth through multi-channel campaigns targeting mid-market and enterprise SaaS buyers

Serve as the HubSpot expert—from lead lifecycle design to reporting dashboards and automation

Plan and execute industry events, including pre- and post-event lead capture, booth logistics, and onsite presence

Develop content and assets supporting campaigns, product launches, and field enablement

Manage paid media, email, SEO/SEM, webinars, ABM, and partner marketing initiatives

Track KPIs and performance data to optimize return on spend and accelerate revenue

Establish marketing operations foundation to scale efficiently as the company grows

Partner closely with Sales leadership to align on pipeline goals, account targeting, and SDR support

Work with Product and Engineering to ensure messaging reflects product capabilities and differentiators

Qualification

Demand generationHubSpot expertiseContent strategyCampaign operationsMarketing operationsEvent executionPerformance trackingCollaboration

Required

Dynamic and results-oriented leadership in marketing strategy and execution

Experience in demand generation and pipeline growth

Ability to advance brand presence in the cybersecurity space

Hands-on experience with campaign operations and event execution

Expertise in tech stack optimization and content strategy

Collaboration skills with Sales, Product, and Engineering teams

Ownership of marketing strategy across demand generation, brand, product marketing, events, and digital programs

Experience leading pipeline growth through multi-channel campaigns targeting mid-market and enterprise SaaS buyers

Expertise in HubSpot, including lead lifecycle design, reporting dashboards, and automation

Experience planning and executing industry events, including lead capture and booth logistics

Ability to develop content and assets for campaigns, product launches, and field enablement

Management of paid media, email, SEO/SEM, webinars, ABM, and partner marketing initiatives

Ability to track KPIs and performance data to optimize return on spend and accelerate revenue

Establishment of marketing operations foundation for scaling

Partnership with Sales leadership to align on pipeline goals and account targeting

Collaboration with Product and Engineering to ensure messaging reflects product capabilities

Company

Aspiron Search

Aspiron Search is a niche-focused Cybersecurity search firm that works exclusively with venture-backed Cybersecurity firms placing Technical & GTM talent into North America.

Founded in 2021