Seasons Brand Analyst, Holiday jobs in United States
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The Hershey Company · 2 weeks ago

Seasons Brand Analyst, Holiday

positionHershey, PA
timeFull-time
remoteOnsite
seniorityNew Grad, Entry Level

The Hershey Company is a leading chocolate manufacturer, and they are seeking a Seasons Brand Analyst to assist the Seasons team on key projects and activities focused on the Holiday season. The role involves supporting seasonal innovation development, strategic planning, and in-season tracking and analysis, while collaborating with cross-functional partners to drive successful seasonal initiatives.

ConfectioneryFood and BeverageManufacturingService IndustrySnack Food

Responsibilities

Assist with project management (in partnership with Senior Manager and ABM) and collaborate with cross-functional partners including R&D, Engineering, Brand Teams, Finance, and Operations
Weekly seasonal retail business tracking: Analyze Circana data to understand seasonal performance trends, identify key drivers, and inform actions to address business opportunities or risks. Provide ad hoc retail business analysis as needed
Update initiative trackers (examples: design strategy updates for Seasons, DME seasonal spend)
Partner with ABM and Senior Manager to build key sales communication materials that drive Holiday program success, supporting strategic graphics design work and development, and other materials to drive successful seasonal sell in
Assist with consumer research, strategy development, pipeline planning, and key program initiatives to gain full visibility into the seasonal marketing process
Collaborate with the activation team to develop creative strategies that support seasonal programs
Support the development of sales communication
Strategy support on seasonal program development
In-season tracking and retail share outs

Qualification

Analytical abilityMarketing experienceProject managementMS OfficeVerbal communicationWritten communicationOrganizational skillsCollaborationProblem solvingActive learner

Required

Must reside
Strong analytical ability; able to use multiple sources of data and put together data visualizations
Strong verbal and written communication skills
Strong marketing, finance, and commercial understanding and intuition
Strong organizational skills with the ability to handle multiple tasks effectively
Active learner; ability to learn quickly
Willingness to take on responsibility and accountability
Ability to collaborate with cross-functional business units
Problem solving attitude
Proficiency in MS Office (Excel, PowerPoint, Power BI); ability to learn new systems
Willingness to be a part of a team that works hard and has fun
Bachelor's degree required (preferably Business, Commerce)

Preferred

Marketing experience preferred
Analytical and project management experience is a plus
Experience with food and beverage flavor development also a plus

Company

The Hershey Company

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The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands.
dateFounded in 1894
location
Hershey, Pennsylvania, USA
people-size10001+ employees
web-link
http://thehersheycompany.com

Funding

Current Stage
Public Company
Total Funding
$4.62B
2025-10-21Post Ipo Debt· $1.88B
2025-02-19Post Ipo Debt· $2B
2023-05-01Post Ipo Debt· $750M

Leadership Team

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Kirk Tanner
Chief Executive Officer
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Michele Buck
President & CEO
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Recent News

PR Newswire
HERSHEY'S CELEBRATES HAPPINESS AS 'THE REAL GOLD' WITH NEW TEAM USA CAMPAIGN AND LIMITED-EDITION CHOCOLATE MEDALS DURING THE OLYMPIC AND PARALYMPIC WINTER GAMES MILANO CORTINA 2026
2026-01-22
Marketing Dive
Why Hershey’s first major campaign in 8 years comes ahead of the Olympics
2026-01-22
Benzinga.com
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2026-01-07
Company data provided by crunchbase