The Hershey Company · 2 weeks ago
Seasons Brand Analyst, Holiday
Hershey, PA
Full-time
Onsite
New Grad, Entry LevelThe Hershey Company is a leading chocolate manufacturer, and they are seeking a Seasons Brand Analyst to assist the Seasons team on key projects and activities focused on the Holiday season. The role involves supporting seasonal innovation development, strategic planning, and in-season tracking and analysis, while collaborating with cross-functional partners to drive successful seasonal initiatives.
ConfectioneryFood and BeverageManufacturingService IndustrySnack Food
Responsibilities
Assist with project management (in partnership with Senior Manager and ABM) and collaborate with cross-functional partners including R&D, Engineering, Brand Teams, Finance, and Operations
Weekly seasonal retail business tracking: Analyze Circana data to understand seasonal performance trends, identify key drivers, and inform actions to address business opportunities or risks. Provide ad hoc retail business analysis as needed
Update initiative trackers (examples: design strategy updates for Seasons, DME seasonal spend)
Partner with ABM and Senior Manager to build key sales communication materials that drive Holiday program success, supporting strategic graphics design work and development, and other materials to drive successful seasonal sell in
Assist with consumer research, strategy development, pipeline planning, and key program initiatives to gain full visibility into the seasonal marketing process
Collaborate with the activation team to develop creative strategies that support seasonal programs
Support the development of sales communication
Strategy support on seasonal program development
In-season tracking and retail share outs
Qualification
Required
Must reside
Strong analytical ability; able to use multiple sources of data and put together data visualizations
Strong verbal and written communication skills
Strong marketing, finance, and commercial understanding and intuition
Strong organizational skills with the ability to handle multiple tasks effectively
Active learner; ability to learn quickly
Willingness to take on responsibility and accountability
Ability to collaborate with cross-functional business units
Problem solving attitude
Proficiency in MS Office (Excel, PowerPoint, Power BI); ability to learn new systems
Willingness to be a part of a team that works hard and has fun
Bachelor's degree required (preferably Business, Commerce)
Preferred
Marketing experience preferred
Analytical and project management experience is a plus
Experience with food and beverage flavor development also a plus
Company
The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands.
Founded in 1894
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4.62B2025-10-21Post Ipo Debt· $1.88B
2025-02-19Post Ipo Debt· $2B
2023-05-01Post Ipo Debt· $750M
Leadership Team
Kirk Tanner
Chief Executive Officer
Deepak Bhatia
Chief Technology Officer
Recent News
2026-01-22
2026-01-07
Company data provided by crunchbase