Highmark · 4 weeks ago
Senior Sales Messaging Analyst
Erie-Meadville Area
Full-time
Onsite
Senior Level
$58K/yr - $108K/yr
5+ years expHighmark Inc. is seeking a Senior Sales Messaging Analyst to support the growth of the organization's sales goals. The role involves developing customer-focused sales messaging and coordinating projects that require effective communication and collaboration across various levels of the organization.
Health CareHealth InsuranceInsuranceWellness
Responsibilities
Project coordinator for high exposure, critical impact projects related to sales activity. Prioritize multiple projects simultaneously with oversight from the Sr. and Lead Sales Messaging Analysts and provide guidance for the creation, development and delivery of value proposition sales materials (including RFPs, executive summaries, presentations, placements etc.) Collaborate with all levels of the organization to acquire necessary documentation used in completing RFP's, creating materials and presentations used at potential / current client meetings. Significant expertise needed to complete complex assignments as assignments are broad in nature and require ingenuity and originality
Communicate effectively, verbally and written, with all levels of the organization (and/or Consultants, Blue Plans) to resolve problems, prioritize, multi-task and build and maintain strong relationships internally and externally
Create and tailor product information and positioning to customize various sales strategies (via written and visual communication materials) with targeted, strategic solutions according to project timeliness. Provide centralized quality review of messaging and visual information library to ensure accuracy, consistency, appropriate position and competitive differentiation
Create, develop, write, and manage information / graphical resources and automation tools to be used for sales staff to respond to customer needs in a customized solution-sales driven market. Interpret and understand the needs of the customer in order to create a compelling, well-articulated value proposition that aligns the Organization’s products / services with the customers’ healthcare strategy
Apply knowledge of graphic standards, brand requirements to materials, as appropriate, adhering to company policies and procedures
Advanced knowledge of all lines of business, products and services in order to develop clear and concise messaging. Solid knowledge of the Organization's distribution channels
Identify and make decisions that refine and improves known practices or develops new approaches
Other duties as assigned or requested
Qualification
Required
Bachelor's Degree in Writing, Marketing, Journalism or related field
6 years of relevant sales messaging and/or Request for Proposal management experience in lieu of Bachelor's degree
5 years of experience in business writing, proposal development, presentation development, communications, marketing, sales support/solution selling, or persuasive writing
5 years of Project Management experience
Excellent interpersonal skills; ability to be consultative and demonstrate a new perspective
Excellent writing, proofreading, editing skills; ability to gather information from multiple sources into coherent content
Good presentation skills; Ability to anticipate and analyze business needs
Ability to identify and write for multiple audiences
Knowledge of healthcare landscape, including delivery and financing
Highly organized and experienced to work on multiple projects simultaneously
Ability to work in deadline-driven environment
Preferred
2 years of experience in healthcare industry
Company
Highmark
Highmark provides health insurance plans for individuals and businesses.
10001+ employees
H1B Sponsorship
Highmark has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (7)
2023 (19)
2022 (21)
2021 (18)
2020 (23)
Funding
Current Stage
Late StageTotal Funding
$27.3M2018-04-06Grant· $25M
2014-08-07Grant· $2.3M
Leadership Team
Deborah Rice-Johnson
CEO, Diversified Businesses at Highmark Inc. and Chief Growth Officer
Paul Sikora
CTO Provider Services
Recent News
2025-12-11
Company data provided by crunchbase