Comrise · 2 weeks ago
Bilingual Marketing Manager-Mandarin
Parsippany, NJ
Full-time
Onsite
Senior Level
5+ years expComrise is seeking an omni-channel marketing expert to drive brand growth in the U.S. market. The role involves translating product value into localized marketing strategies, managing retail and digital marketing operations, and enhancing sales conversion through effective promotions and marketing SOPs.
Staffing & Recruiting
Responsibilities
Regularly monitor macro trends, consumer buying behaviors, and policy changes in the U.S. market; compile analysis reports and assess potential impacts on the brand and sales
Continuously track competitors’ activities (new products, marketing campaigns, promotions), analyze their market impact, and propose effective counter-strategies
Deliver accurate user profiling and behavioral analysis reports to support market positioning and personalized marketing strategies
Build and optimize end-to-end promotion management SOPs, ensuring efficient coordination across planning, material distribution, and post-campaign reviews
Lead the standardization of retail image and store design; plan store material matrices, optimize layout and experience, and enhance brand professionalism and customer engagement
Plan and support dealer- and store-level marketing activities with standardized toolkits that empower channel partners for collaborative growth
Develop and execute cross-industry collaborations and in-store pop-up experiences to create immersive brand moments and drive offline sales
Oversee in-platform marketing for key e-commerce channels such as Amazon and Home Depot+, mastering traffic allocation mechanisms to capture category traffic and maximize conversion
Lead UX optimization and sales transformation on the Shopify independent site, driving continuous iteration of user experience, content, and conversion pathways through data insights
Create localized visual and video content tailored to American consumer preferences and cultural context, covering social media, website, and email marketing with strong cultural alignment
Manage local social media accounts, publish brand updates and user stories, and engage with audiences while optimizing performance
Develop and refine sales enablement toolkits, including competitive radar charts, scenario-based scripts, and product highlight videos, to strengthen frontline capabilities
Provide training to the sales team on product knowledge, sales skills, and event execution to enhance promotional effectiveness
Collaborate with the sales team to formulate presale strategies and bundled promotions to boost awareness and sales of new products
Qualification
Required
5–6 years of omni-channel marketing experience, with solid expertise in at least two of the following: digital marketing, retail marketing, or product marketing
Proven experience in integrated retail marketing, channel enablement, and boosting sell-through performance
Successfully led at least three major omni-channel campaigns such as Black Friday or Prime Day, and capable of standardizing learnings into reusable SOPs
Proficient in Shopify operations and advertising/traffic management on platforms such as Amazon and Home Depot; must have real optimization case experience
Excellent content creation and copywriting skills, with the ability to adapt to U.S. consumer communication styles
Strong results-driven mindset and data sensitivity; capable of problem-solving and driving growth in a complex, fast-changing environment
Preferred
Mandarin Language Prefer, As this job requires communication with Mandarin-speaking people
Company
Comrise
Headquartered in New Jersey since 1984, Comrise is a staffing, consulting and enhanced search technology company.
Founded in 1984Woodbridge Township, New Jersey, US
1001-5000 employees
H1B Sponsorship
Comrise has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (11)
2023 (9)
2022 (7)
2021 (7)
2020 (6)
Funding
Current Stage
Late StageLeadership Team
Dana N.
Director MSP Strategic Partnerships
Company data provided by crunchbase