UA Brands (Uniform Advantage Brands) · 3 weeks ago
Manager-Digital Merchandising
Fort Lauderdale, FL
Full-time
Hybrid
Senior Level
5+ years expUA Brands has been a leader in fashion-forward specialty apparel for over 40 years. The Digital Merchandising Manager will shape the online customer experience by transforming business goals into site strategies, managing product presentation, and optimizing performance through analytics and collaboration.
E-CommerceFashion
Hiring Manager
Aparna Y.
Responsibilities
Manage category pages (Women’s, Men’s, Footwear), including product listings, categorization, and imagery to ensure accuracy and alignment with brand standards
Optimize product placement, sort order, pinning, and face-out strategy to highlight key trends and maximize conversion
Curate seasonal edits, collections, and campaign landing pages to support storytelling and brand identity
Review site analytics for assigned categories (CTR, CVR, bounce rates, sell-through) and proactively adjust merchandising strategies
Read and react daily to performance metrics, inventory levels, and customer behavior to drive engagement and sales
Conduct regular site audits to ensure accuracy, consistency, and readiness across digital platforms
Prepare site for key product drops, collections, and campaigns, ensuring timely and flawless execution
Partner with marketing, creative, and eCommerce teams to plan and activate digital campaigns across homepage, category pages, and promotional hubs
Execute cross-sell and up-sell strategies within PDPs and PLPs to drive basket size and product discovery
Collaborate with the eCommerce team on taxonomy, linking, and navigation improvements to enhance the customer journey
Leverage data and personalization tools to deliver tailored product recommendations
Partner with content, SEO, marketing, buying, planning, and product teams to ensure integrated strategies and accurate product go-live
Work closely with creative and operations teams to deliver cohesive campaigns and seamless site execution
Benchmark competitor merchandising tactics to identify opportunities and inform strategy
Stay current with apparel retail and digital merchandising trends to continuously evolve best practices
Qualification
Required
5+ years of experience in eCommerce or digital merchandising (preferably in apparel retail)
Buying experience (1-2 years) is considered a strong plus
Strong analytical skills with experience using web analytics tools (e.g., Google Analytics, Adobe Analytics)
Proficiency with eCommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, etc.)
Strong project management skills with the ability to manage multiple campaigns simultaneously
Creative eye for fashion trends, product presentation, and customer experience
Excellent communication and collaboration skills across cross-functional teams
BS/BA Degree – Merchandising, Marketing, Business, or related field
Preferred
Experience with AI-powered digital merchandising platforms (e.g., Bloomreach, Algolia, Fast Simon)
Benefits
Medical and Pharmacy Coverage
Dental and Vision Coverage
Life/AD&D Insurance
Employee Assistance Program – self-care and support for life’s everyday challenges
Extensive 401(k) plan with company matching - Save for your future
Paid Family Leave
Short & Long Term Disability – Company Paid
Accident, Hospital Care and Critical Illness Insurance – Protect your Income
Auto Insurance
Legal Insurance and ID Theft Protection
Nationwide Pet Insurance
Holiday Pay
Paid Time Off – Life Balance
Volunteer Time Off – Make an Impact
Employee Discount Program
Referral Program - Get paid to work with Friends
Free Parking at the Downtown Corporate Office
Regular Social Activities and Events – Mandatory Fun
Company
UA Brands (Uniform Advantage Brands)
UA Brands is a retail company specializing in specialty apparel.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Susan Masimore
President & CEO
Company data provided by crunchbase