Staples · 1 day ago
Assistant Brand Manager
Framingham, MA
Full-time
Onsite
Entry, Mid Level
$65K/yr - $90K/yr
2+ years expStaples is a business-to-business company focused on delivering value and selection to customers. The Assistant Brand Manager will work closely with the Brand Manager to manage and grow a sub-brand, utilizing data-driven insights to enhance brand strategy and execution.
ConsumerE-CommerceEnterprise SoftwareOffice SuppliesRetail
Responsibilities
Become a key contributor to the management and growth of sub-brand within Staples, by collaborating directly with the Brand Manager
Analyze business performance, develop a deep understanding of brand health, and utilize data-driven insights to make recommendations that propel brand success
Support major strategic planning functions, including brand strategy, packaging execution, content strategy, and digital strategy
Integrate customer insights and competitive trends into brand strategy and creative output, ensuring Staples private brands stand out in the market
Execute creative requests related to product packaging and digital content, attending reviews to ensure all creative remains on-brand
Work cross-functionally with teams such as Product Development, Marketing, Creative, and Merchant teams to seamlessly execute strategy and drive results
Directly influence brand sales and awareness by supporting strategic initiatives and go-to-market plans, enhancing customer shopping experience and driving brand loyalty
Continuously seek innovative methods and creative solutions to adapt to changing market conditions and consumer preferences
Coordinate with various departments and represent the Staples Brands Group in cross-functional meetings to ensure cohesive strategy implementation
Qualification
Required
Proven experience supporting and managing brands, with a strong desire to hone business acumen as part of a data and insight-driven brand team
Interest in strategic planning, brand strategy, product marketing, innovation, content strategy, and digital strategy
Customer-centric mindset with the confidence to question conventional approaches and spark new ideas
Experience building relationships and collaborating with others to meet shared objectives
Strong project management skills and the ability to juggle multiple complex projects with effective prioritization
Fundamental understanding of performance metrics and brand financials
Strong desire to innovate and stay ahead of market trends
Demonstrated experience evaluating customer, category, and industry trends to inform business insights and planning
Excellent written and verbal communication skills
2-4 years of related experience in merchandising, marketing, or brand management—preferably in own brand/private brand sector or CPG brand
Preferred
Bachelor's degree or equivalent work experience
Benefits
Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts
Company Match 401(k)
Physical and Mental Health Wellness programs
And more!
Company
Staples
Staples is a provider of workspace products such as furniture, technology, cleaning products, and traditional office supplies.
10001+ employees
H1B Sponsorship
Staples has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (152)
2024 (172)
2023 (147)
2022 (161)
2021 (121)
2020 (178)
Funding
Current Stage
Public CompanyTotal Funding
$7MKey Investors
US Department of Energy
2024-07-09Grant· $7M
2017-06-28Acquired
1999-11-15Post Ipo Equity
Leadership Team
Michele Parzianello
Chief Sales Officer
Recent News
The Morning Call
2025-12-07
Agri Investor
2025-12-02
The Morning Call
2025-12-02
Company data provided by crunchbase