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Little Spoon · 2 hours ago

Director, Brand Marketing

New York City

Full-time

Hybrid

Director/Executive

10+ years exp

Little Spoon is the #1 online baby and kids food brand in the US, focused on making parents' lives easier and kids healthier. They are seeking a Director of Brand Marketing to lead brand strategy, ensuring cohesive brand narratives and measurable business outcomes while managing a team and collaborating across various departments.

BabyConsumer GoodsFood and BeverageNutritionOrganic Food

Responsibilities

Serve as a senior brand steward, ensuring every channel and consumer experience ladders up to one cohesive brand narrative and drives measurable business outcomes

Bring strategic rigor to brand planning by building scalable systems and structure - setting priorities, sequencing initiatives and making trade-offs to ensure focus, impact and operational excellence

Operate comfortably at both altitude and ground level, zooming out to define strategy and zooming in to drive execution when needed

Connect dots across teams and channels to simplify complexity and move work forward decisively

Partner closely with senior leaders across Growth, Creative, Digital Product, Care and Retail to ensure a unified, insight-driven, and culturally resonant brand presence

Architect omnichannel campaigns that drive measurable brand and business outcomes

Ensure brand excellence across social, experiential, editorial, influencer, retail, paid, and earned touchpoints—delivering a consistent, differentiated narrative for modern parents and reporting on performance against defined brand and business metrics

Drive the end-to-end brand strategy from positioning through big idea development, briefing, production, KPI development, and omnichannel roll out of go-to-market campaigns and launches

Lead brand partnerships and advertising campaigns from strategy through execution, while managing a high-performing team across social, editorial, and brand management

Bring business discipline to brand work – owning budgets, workflows and resource planning in partnership with Marketing leadership

Oversee the editorial evolution of the brand, operationalizing our content development across mediums and our deployment of educational + editorial content across core brand channels

Build content frameworks and scalable series across channels (with a strong focus on social) that reinforce our brand values, product differentiation and cultural role

Partner with our Senior Director of Brand Communications to deliver breakthrough experiential activations, brand stunts and pop-ups that drive earned attention and connect Little Spoon to cultural conversation and parent communities in meaningful, ownable ways

Qualification

Integrated brand marketingContent developmentSocial strategyPartnershipsCreative leadershipStrategic thinkingProject managementCultural relevanceExceptional communicationTeam management

Required

10+ years of experience in integrated brand marketing, content, partnerships or related disciplines within consumer, DTC, CPG or culture-driven brands

5+ years of experience as a people manager leading high-impact teams

Demonstrated success owning integrated brand marketing, social strategy, content innovation, partnerships and editorial/education

A highly developed creative instinct paired with sharp strategic thinking, strong business judgment and an ability to operationalize vision into high-impact execution

Deep expertise in brand marketing, content development and social-first, consumer-first brand building

Exceptional communication skills and the ability to champion ideas, align stakeholders and bring clarity to complex cross-functional work

Comfort leading through ambiguity and experience managing complex and fast-paced projects with cross-functional peers and a team with varying brand-led skillsets

A passion for challenging category norms, dreaming ambitiously and building culturally meaningful brand moments

A portfolio of disruptive, high-impact brand work that builds cultural relevance and emotional connection

Comfort working in a hybrid environment with teams and partners across NYC and the US

Located in the Tristate/NYC area to have active and frequent presence in the NYC office