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Finalis · 3 weeks ago

VP of Business Development & Marketing

United States

Full-time

Remote

Mid, Senior Level

$180K/yr - $260K/yr

5+ years exp

Finalis is a fast-paced startup in the private capital markets ecosystem, seeking a VP of Business Development & Marketing to build an integrated growth engine. This high-impact role involves formalizing partnership strategies, driving go-to-market motions, and executing marketing initiatives to scale growth.

Investment Banking

Responsibilities

Transform our member advantages from a discount list into a strategic partner program—tier partners, define value exchange, create co-marketing plays

Own and grow the referral engine: formalize tracking, set SLAs with partners, build accountability for partner-influenced pipeline

Negotiate and execute strategic partnerships with integration providers, capital partners, service providers, and industry bodies

Design our event strategy: which conferences we sponsor vs. speak at vs. host, with clear ROI

Be the face of Finalis in NYC private capital markets—conferences, roundtables, relationship building

Define messaging and positioning for our customer segments (Launchers, Operators, Strategic) as we shift from generalist to segment-specific GTM

Partner with Product to translate member needs into roadmap priorities and go-to-market strategies

Create sales enablement that helps reps articulate differentiated value by segment

Own competitive positioning and differentiation in a crowded broker-dealer market

Set growth strategy and provide hands-on guidance to a team of 2-3 marketers

Balance inbound and outbound motions—shift toward account-based strategies while maintaining current lead generation

Drive accountability to pipeline and revenue metrics, tie marketing performance to business outcomes

Be hands-on: review campaigns, refine messaging, guide content strategy, optimize conversion funnels

Build content systems that leverage external voices (partners, customers, industry experts)

Own brand, demand generation, content, and events with clear attribution to revenue

Qualification

Business DevelopmentPartnership StrategyProduct MarketingDemand GenerationCapital Markets ExperienceMarketing StrategyPublic SpeakingContent StrategyTeam LeadershipRelationship Building

Required

5-10+ years in business development, partnerships, or GTM roles where you built revenue-driving partner programs (not just signed deals—made them work)

Hands-on marketing experience—you've owned demand generation, product marketing, or growth marketing functions. You can review campaign performance, refine messaging, and guide strategy with credibility

Direct exposure to capital markets, fintech, investment banking, wealth management, or financial services. You don't need to be a former banker, but you need enough context to build credibility fast and understand the ecosystem dynamics

NYC area-based with appetite to be in-market for events, partner meetings, and relationship building

Comfortable being public-facing—speaking at events, hosting roundtables, building your personal brand alongside the company brand

Operator mentality—you've built things from scratch, can move from strategy to execution, and don't need perfect process to get started