Revel Collective · 2 weeks ago
Social Media Specialist (w/ Photo + Video)
York, PA
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $70K/yr
6+ years expRevel Collective is a company focused on data and storytelling, seeking an Organic Media Specialist to lead the development and execution of organic marketing strategies. This role involves managing social media, creating high-quality visual content, and utilizing data-driven insights to enhance brand visibility and community engagement.
AdvertisingConsumerEmail MarketingMarketingProfessional Services
Hiring Manager
Kim Betmarik
Responsibilities
Capture high-quality images and videos for marketing campaigns, social media, events, and product launches
Edit photos and videos to produce content suitable for both print and digital marketing
Have a professional client-facing approach and the ability to provide creative direction of photo and video shoots, including setting up lighting, choosing locations, and selecting props
Assist with videography on-site for various content creation projects (e.g., ads, promotional videos, client testimonials)
Be able to tell stories and evoke feeling through images and video
Edit raw footage into finished videos, ensuring high production values and meeting client expectations
Write high-quality, on-brand copy for social channels, blogs, emails, newsletters, and digital campaigns
Craft compelling copy concepts, hooks, and captions optimized for each platform’s algorithm
Manage press releases, media communications, and online reputation efforts—including review responses and community sentiment monitoring
Maintain editorial calendars and content pipelines that balance consistency with agility
Develop platform-specific organic growth strategies for clients and internal brands, focused on engagement, audience development, and long-term brand equity
Plan, write, schedule, and publish daily content across major platforms (Instagram, Facebook, LinkedIn, TikTok, X/Twitter, YouTube, etc.)
Manage real-time channel activity: engage audiences, respond to comments/messages, moderate communities, and maintain brand voice across all touchpoints
Monitor and react to emerging platform features, cultural moments, and digital trends to ensure brands remain timely and competitive
Develop and execute PR initiatives that support clients’ brand visibility, credibility, and community impact
Write, edit, and distribute press releases using PR Newswire and Cision; track media placements and performance outcomes
Maintain relationships with local and regional media outlets, identifying opportunities for earned media coverage
Support brand reputation efforts through proactive messaging, narrative development, and coordinated communication strategies
Manage online reputation through review responses, sentiment monitoring, and escalation handling when needed
Ensure all communications—public statements, press materials, social messaging, and thought leadership—are aligned with brand voice and strategic objectives
End-to-end creation and execution of email marketing campaigns, including newsletters, product announcements, and seasonal promotions
Build, monitor, and optimize automated workflows (e.g., Welcome Series, Abandoned Cart, Re-engagement)
Maintain database hygiene and utilize behavioral data to create hyper-targeted customer segments
Track KPIs (Open Rate, CTR, Conversion Rate) and conduct regular A/B testing on subject lines and content to continuously improve results
Ensure all email activities follow GDPR and CAN-SPAM regulations as well as HIPAA
Proficiency in email marketing platforms (e.g., Constant Contact, Mailchimp)
Strong copywriting skills tailored to email mediums
Track and analyze organic performance metrics across platforms, including engagement rates, impressions, audience growth, retention, and content-level performance
Develop clear, concise performance reports with insights, trends, and recommended actions
Use data to inform content priorities, posting cadence, audience targeting, message testing, and trend alignment
Conduct competitive benchmarking and social listening to identify strategic opportunities and threats
Work closely with the Director of Communications & Analytics to align organic insights with brand strategy and organizational goals
Partner with the Brand Impact and Client Success teams to ensure content supports broader marketing, PR, and campaign initiatives
Provide consultative support to clients regarding organic best practices, channel positioning, and audience engagement strategies
Collaborate with creative, paid media, development, or operations teams to ensure integrated, seamless storytelling across all channels
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field
6+ years of experience in social media management, organic content strategy, or digital marketing roles
Demonstrated ability to grow online communities and drive measurable organic performance
Exceptional writing and editing skills, with a portfolio showcasing diverse content formats
Proficiency with social media scheduling, listening, and analytics tools (e.g., Sprout, Brandwatch, Later, Meta Insights, Google Analytics, etc.)
Highly organized with the ability to manage multiple brands, timelines, and priorities in a fast-paced environment
Able to efficiently edit raw content using Adobe suite and mobile applications
Company
Revel Collective
For three decades, Revel has partnered with a variety of organizations of all shapes and sizes to fuel growth through strategically driven marketing, dynamic content creation, and unmatched brand experiences.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tina Rudisill
President
Company data provided by crunchbase