Resideo · 1 month ago
Digital Paid Media Specialist
750 W John Carpenter Freeway, Irving, TX, 75039, US
Full-time
Hybrid
Entry, Mid Level
$71K/yr - $134K/yr
2+ years expResideo is a company focused on digital marketing solutions, and they are seeking a Digital Paid Media Specialist to join their team. This role involves developing, implementing, and optimizing paid media campaigns across various platforms to drive traffic and maximize ROI.
Homeland SecuritySecurity
No H1B
Responsibilities
Drive campaigns for owned and third-party brands through Google, Amazon, and other relevant platforms
Plan, create, and launch Google Ads campaigns across various networks (Search, Display, Shopping, Video, etc.)
Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
Define campaign goals, target audiences, budgets, and bidding strategies
Partner to ensure ad copy compelling and design visually appealing
Conduct thorough keyword research to identify relevant search terms
Analyze search trends and competitor activity
Build and manage keyword lists, including negative keywords
Optimize keyword bids and match types to improve ad relevance and quality score
Set up conversion tracking and implement necessary tags
Track key performance indicators (KPIs) like impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS)
Conduct A/B testing to optimize ad performance
Monitor campaign performance and make data-driven adjustments
Collaborate with web development and design teams to create effective landing pages
Ensure landing pages are optimized for conversions
Test different landing page elements to improve performance
Set and manage advertising budgets effectively
Allocate budget across different campaigns and channels
Forecast ad spend and monitor budget pacing
Configure and maintain ecommerce site platform and marketplace storefront settings to optimize site operations and functionality
Configure, maintain and validate pricing across platforms and storefronts
Qualification
Required
2+ years working with Google and Amazon Advertising Platforms
Experience using A/B testing to optimize ad performance
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent communication and collaboration skills
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
Preferred
Experience using Google Analytics 4
Being comfortable operating in an evolving landscape and matrixed environment, demonstrated composure in a fast-paced environment with a high degree of accountability
Demonstrated results through cross-group collaboration across large, complex, enterprises
Demonstrated analytical skills; experience in e-commerce analytic tools and online KPI's
Proven ability to manage multiple projects at one time to make aggressive deadlines
Benefits
Resideo provides comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.
Company
Resideo
At Resideo, we help you protect what matters most by creating technology and smart solutions that integrate seamlessly into your life.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$600MKey Investors
CD&R LLP
2024-07-09Post Ipo Debt· $600M
2024-06-14Post Ipo Equity
2018-10-29IPO
Leadership Team
Kevin Prush
Vice President, Finance & CFO, ADI Global Distribution
Scott Harkins
Sr. Vice President Global Sales
Recent News
2025-12-05
2025-12-03
2025-12-02
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