Hallmark Cards · 1 day ago
Software Engineering Manager- D2C Support (remote)
Hallmark Cards is a company focused on creating a consumer-centered caring platform. The Software Engineering Manager for D2C Support will provide technical leadership to manage and improve Hallmark’s Direct-to-Consumer ecosystem, ensuring effective resolution of issues and maintaining high-quality application services.
BooksE-CommerceGift CardMedia and EntertainmentSubscription Service
Responsibilities
Lead a team of support analysts to resolve D2C issues and maintain application services across APIs, front-end, and back-end systems
Oversee incident and problem resolution, ensuring effective communication with stakeholders and timely restoration of service
Manage code deployments, configurations, and system monitoring; implement best practices for observability and cost optimization
Build and maintain a healthy support backlog and roadmap; provide regular KPI reporting and insights to improve customer satisfaction and product quality
Participate in on-call rotations to ensure 24/7 system availability and troubleshoot production outages using logs, metrics, and APM tools
Standardize monitoring tools (e.g., Datadog) across teams to improve visibility and reduce noise. Identify and implement strategies to optimize Observability costs
Document workflows, handoffs, and resolutions; ensure documentation remains accurate and up to date
Drive continuous improvement in systems, processes, and quality to meet evolving business needs
Collaborate on testing, implementation, and support for complex solutions and subsequent releases
Qualification
Required
Bachelor's degree or 4 years of professional experience
At least 4 years of experience managing others and at least 10 years of software engineering experience
At least 8 years of experience leading D2C support platforms (Ecommerce, Mobile app, Fulfillment, Marketing & Loyalty) supporting incident management, problem identification and resolution
Experience managing, monitoring and supporting API and batch jobs and turning their performance
At least 10 years of Change/Incident management and resolution experience
At least 8 years of experience in data analysis, spotting issues with data
Experience in SQL including handling data inquiries in relational, object-based databases
At least 8 years' experience in full stack observability across Data applications in SAAS, hybrid cloud, on-prem
At least 10 years of experience partnering with cross function IT, product, business and DevOps teams to proactively identify issues, come up with optimizations and track it to closure
At least 8 years of experience in system monitoring, incident management, and performance tuning tools
At least 8 years of experience working with agile methodologies and DevOps practices for continuous integration and delivery
Expertise in D2C business processes and ability to navigate bugs and enhancements
Strong leadership, stakeholder management, and mentoring skills
Experience with observability tools, incident management, and continuous engineering practices
Preferred
Should be a process-oriented individual, with strong business and technical acumen
Should be able to constantly look for opportunities to automate recursive issues and reduce manual
Strong expertise and hands-on experience with enterprise observability systems, preferably datadog (others, Dynatrace, splunk)
Experience working in salesforce commerce, service and marketing cloud SAAS platforms
Knowledge of specific applications, technology platforms, programming languages, systems, or business segments
Retail D2C SME experience supporting omnichannel
Performance Optimization: Experience in analyzing and improving website page speed performance, including identifying bottlenecks and implementing best practices
Troubleshooting & Root Cause Analysis: Strong skills in diagnosing issues across applications, infrastructure, and integrations
Automation Expertise: Ability to automate repetitive tasks using tools such as Datadog, Splunk, or similar monitoring and observability platforms
Should have hands on experience in writing and analyzing SQL queries, stored procedures on RDBMS, Preferred Teradata, AWS RDS (MySQL, PostgreSQL, SQL Server, Oracle, Aurora)
Awareness of MarTech functions and an understanding of data flow, source and destination functions, persona & journey building, targeting, segmentation, email marketing
Experience with Open Source tools and frameworks
Experience with cloud technologies, such as AWS, Azure, or GCP, preferred AWS
Support experience with ETL pipelines, Integrations, Performance tuning
Strong understanding of SOA and/or Open API methodologies and service architectures
Experience using web servers, application containers, caching technologies
Should be able to understand and analyze programming languages, preferably SpringBoot, Golang, .net, Python
Experience with messaging systems (i.e., MQ and JMS)
Experience with build tools, such as Git, Maven, and Jenkins
Proven ability to write comprehensive unit and integration tests
Familiarity with agile methodologies and devops practices for continuous integration and delivery. (preferred JIRA, confluence and Gitlab experience)
Should be aware of data governance and data privacy best practices
Company
Hallmark Cards
Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day.
Funding
Current Stage
Late StageRecent News
2026-01-03
Licensing International
2025-12-04
2025-11-28
Company data provided by crunchbase