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M Booth · 9 hours ago

Director, Paid Media - Freelance

New York, NY

Full-time

Hybrid

Director/Executive

$101K/yr - $135K/yr

6+ years exp

M Booth is an award-winning agency passionate about delivering impactful campaigns for clients. The Director of Paid Media will lead the paid media practice, manage client relationships, oversee strategy execution, and ensure alignment with business objectives while also providing hands-on support as needed.

Advertising

Responsibilities

Own paid media strategy and delivery across assigned accounts, serving as the senior paid media lead for client relationships, recommendations, performance narratives, and escalation of complex issues

Lead day-to-day paid media operations, including workflows, quality control, delivery oversight, and proactive identification and resolution of delivery or performance risk

Provide clear leadership to the paid media team through coaching, feedback, and direction; manage effectively up and across with account, Analytics, and senior leadership partners

Manage resourcing, hours, scopes, and budgets to ensure work is feasible, profitable, and delivered within scope; support development of paid media scopes of work by estimating hours and defining resourcing needs

Design and evolve cross-channel paid media strategies aligned to client business goals, partnering closely with Analytics on measurement, optimization, and performance interpretation

Translate complex paid media concepts, strategies, and performance insights into clear, actionable guidance tailored to audiences with varying levels of paid media expertise

Qualification

Paid media strategyClient relationship managementPaid media platformsTeam leadershipBudgetingForecastingDigital marketingCommunicationAttention to detailPresentation skills

Required

Bachelor's degree (BA/BS) from a four-year accredited college or university, or equivalent experience

6–8+ years of professional experience in paid media or digital marketing

Strong leadership and people-management experience, with a track record of developing talent

Excellent written, verbal, and presentation skills; comfort presenting to senior clients

Strong understanding of budgeting, forecasting, measurement, and optimization principles

Ability to manage multiple clients and priorities while maintaining high standards and attention to detail

Deep, hands-on expertise in major paid media platforms, including the ability to directly build, launch, manage, and optimize campaigns within platform ad managers (e.g., Meta, Google, YouTube, TikTok, LinkedIn)