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Atlantic Health · 3 weeks ago

Consumer Insights Analyst

Morristown, NJ

Full-time

Hybrid

Mid Level

$48/hr - $84/hr

4+ years exp

Atlantic Health is a leading non-profit healthcare system in New Jersey, dedicated to providing high-quality care. The Consumer Insights Analyst will play a vital role in understanding consumer experiences and driving improvements across the patient journey by leading market research strategies and collaborating with various teams to provide actionable insights.

FitnessHealth CareHospitalMedical

Responsibilities

Leads the development and implementation of consumer experience (CX) research strategies, methodologies, programs and reporting with quantitative and qualitative research partners including Qualtrics, NRC Health and MDRG

Conducts data analysis and needs assessments to identify trends, insights and pain points in the end-to-end consumer experience

Tracks CX KPIs, provides recommendations for improvement, and develops learning agendas and optimization strategies

Collaborates with Patient Experience and all branches of the Marketing Department to gather and integrate patient and prospect feedback and data from various sources; Aggregates, monitors and extracts insights from non-clinical patient feedback, including patient feedback surveys, ratings and reviews, social listening, emails, calls and web submissions

Develops and maintains a deep understanding of patient preferences, needs and behaviors

Interprets and translates complex datasets into compelling visualizations and actionable insights, and delivers clear recommendations to leadership and business partners

Ensures data quality and accuracy in all CX research and analysis

Participates in the development and implementation of new CX-related initiatives and projects

Fosters a culture of consumer-centricity across Atlantic Health

Continuously identifies opportunities for process improvement and efficiency in CX research and analysis; Stays up-to-date on industry trends and best practices

Leads relationships with research partners and leads and manages Marketing’s research budget

Qualification

Quantitative researchStatistical analysisData visualization toolsConsumer insightsData storytellingConsumer-centric mindsetCommunicationCollaborative skillsOrganizational skills

Required

Quantitative research and statistical analysis experience required

Proficient in developing research strategies and methodologies, crafting surveys, determining sampling requirements and quotas, and measuring the statistical significance of results

Ability to track multiple KPIs, identify and monitor trends, uncover early warning indicators and investigate potential root causes

Demonstrated ability to translate complex datasets into actionable insights, uncover trends, develop reporting and storytelling and deliver recommendations

Ability to aggregate disparate datasets from various sources and systems to gain a holistic view of the consumer experience

Proficient in data visualization tools, including PowerBI, and strong ability to create charts and visualizations in Excel, PowerPoint and Lucid

4+ years consumer insights, VOC or marketing analytics experience required

Excellent written and verbal communication skills

Highly collaborative; able to work effectively across departments and levels

Consumer-centric mindset with a passion for driving decisions that improve patient satisfaction, deepen engagement and increase loyalty

Deadline-oriented, organized and capable of driving multiple initiatives simultaneously

Preferred

Bachelor's degree in mathematics, statistics or other quantitative field preferred

Healthcare experience preferred

Benefits

Medical, Dental, Vision, Prescription Coverage (22.5 hours per week or above for full-time and part-time team members)

Life & AD&D Insurance.

Short-Term and Long-Term Disability (with options to supplement)

403(b) Retirement Plan: Employer match, additional non-elective contribution

PTO & Paid Sick Leave

Tuition Assistance, Advancement & Academic Advising

Parental, Adoption, Surrogacy Leave

Backup and On-Site Childcare

Well-Being Rewards

Employee Assistance Program (EAP)

Fertility Benefits, Healthy Pregnancy Program

Flexible Spending & Commuter Accounts

Pet, Home & Auto, Identity Theft and Legal Insurance

Company

Atlantic Health

Glassdoor4.0

Atlantic Health is at the forefront of medicine, setting standards for quality health care in New Jersey, Pennsylvania and the New York metropolitan area.

Founded in 1996

Newton, New Jersey, USA

10001+ employees