Matter Communications · 1 day ago
Director, Digital Marketing
Boston, MA
Full-time
Hybrid
Director/Executive
$105K/yr - $130K/yr
8+ years expMatter Communications is an independent and growing agency that unifies PR, creative services, and marketing. They are seeking a Director of Digital Marketing to lead and grow their social media, CRM, and email marketing capabilities, overseeing a high-performing digital marketing team and ensuring best-in-class program delivery.
Public RelationsSocial MediaWeb Design
Hiring Manager
Petra Dawson
Responsibilities
Own and oversee Matter’s social media group, setting the strategic direction, standards, and vision for social across the agency
Lead the development and execution of B2B and consumer social media campaigns, from always-on content to integrated launches and PR-driven moments
Serve as the senior social leader for key accounts, guiding channel strategy, content frameworks, platform selection, and activation plans
Partner closely with marketing, PR, and creative teams to develop compelling social-first content and thought leadership programs
Ensure excellence in social content development, including editorial calendars, creative briefs, messaging frameworks, and platform-specific best practices
Oversee community management strategies, ensuring brands engage authentically, responsively, and consistently with their audiences
Guide teams on social listening, trend identification, and real-time engagement opportunities that enhance relevance and impact
Stay ahead of platform evolution, algorithms, formats, and emerging channels, continuously raising the bar for innovation and performance
Play a leadership role in developing digital strategies for clients and prospects, ensuring social media, email, and other digital channels align with broader marketing and PR objectives
Collaborate with account leads to develop strategic roadmaps, scopes of work, and staffing models that support strong client outcomes and account growth
Act as a trusted advisor to clients, clearly connecting digital programs to business goals and measurable results
Oversee strategy and execution for CRM and email marketing programs, including newsletters, nurture campaigns, and CRM setup and optimization
Guide segmentation, personalization, automation, and testing strategies that improve engagement and conversion
Ensure best practices in deliverability, analytics, and continuous optimization
Support the growth of Matter’s social, CRM, and email marketing services by actively participating in the new business process
Serve as a subject-matter expert on social media and digital marketing in pitches, leading strategy development, recommendations, and client presentations
Collaborate with marketing, PR, and creative leaders to shape integrated proposals that align digital programs with client business challenges
Help identify opportunities to expand digital scopes within existing accounts through proactive strategy and performance-driven recommendations
Contribute to Matter’s marketing and growth efforts by helping develop thought leadership, POVs, case studies, and content that showcase our digital expertise
Define KPIs and success metrics for social and digital programs, ensuring performance is tracked, analyzed, and clearly communicated to clients
Use insights to optimize content, campaigns, and channel mix in real time
Partner with teams to turn data into actionable recommendations and performance storytelling
Lead, mentor, and develop a team of digital marketing managers, strategists, and specialists
Foster a collaborative, high-performing culture that values creativity, accountability, and continuous learning
Establish clear standards, processes, and career paths that support team growth and excellence
Help Matter push forward AI initiatives in the digital marketing areas
Qualification
Required
8+ years of experience in digital marketing, with deep expertise in social media, ideally within an agency environment
Strong experience across B2B and consumer including social media, content strategy, platform execution, and community management
Experience with CRM platforms such as HubSpot, Salesforce, and other leading tools
Experience leading and mentoring digital marketing teams and overseeing multiple client accounts
Strong understanding of digital analytics, reporting, and optimization
Collaborative, strategic thinker who thrives in an integrated PR, creative, and marketing environment
Company
Matter Communications
Matter Communications is a top integrated public relations, social media and creative services firm.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Scott Signore
Principal & CEO
Recent News
2025-10-30
2025-10-07
2025-09-19
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