Wealthsimple · 5 days ago
Product Marketing Manager, Households & Money Management
United States
Full-time
Remote
Mid, Senior Level
5+ years expWealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. They are seeking a Product Marketing Manager to support their householding and money management product area, focusing on translating product capabilities into clear narratives and strategies that drive client engagement and trust.
FinanceFinancial ServicesFinTechImpact InvestingPersonal FinanceWealth Management
Responsibilities
Support our largest go-to-market initiatives: Ensure major launches run smoothly by managing executional details across multiple stakeholders, embedding positioning across all client touchpoints, managing legal reviews, partnering with data teams to define success metrics, and synthesizing post-launch results and learnings
Lead smaller and mid-sized launches end-to-end: Own go-to-market strategy for features and initiatives within householding and money management — from shaping positioning and launch plans to leading cross-functional execution across channels
Become the voice of households and families: Develop a deep understanding of how individuals, couples, and families manage money together. Lead client research and analyze internal data to uncover unmet needs, adoption barriers, and growth opportunities, and champion those insights across Product, Marketing, and Leadership
Drive experimentation and iteration: Design and run scrappy experiments to test new ideas in messaging, feature framing, onboarding, or distribution, using results to inform whether and how to scale bigger bets
Shape market and competitive understanding: Own regular scans of the money management and personal finance landscape, including competitors, emerging consumer behaviors, and regulatory or ecosystem changes that could impact how we serve households
Stay ahead of industry and platform trends: Track trends across fintech, personal finance, and wealth management, proactively proposing new opportunities for product differentiation, thought leadership, or client education
Operate as an AI-native marketer: Leverage AI tools to synthesize insights from sales, support, product feedback, and data, improving competitive tracking, sharpening positioning, and increasing the speed and quality of your output while helping upskill the broader team
Qualification
Required
5+ years of experience in product marketing or adjacent marketing roles at high-growth technology companies
Experience with financial products (fintech, banking, investing, or personal finance) is a strong plus, but not required
Proven ability to develop go-to-market strategies, shape positioning, and translate strategy documents into live campaigns
Comfort working with customer and product data to uncover insights, assess impact, and inform decisions
Strong cross-functional collaboration skills. You enable others to do their best work and keep teams aligned
Experience managing multiple stakeholders and moving work forward in fast-paced, ambiguous environments
High attention to detail, ensuring accuracy and consistency across all client-facing materials
A bias toward action and experimentation, with the judgment to know when to test versus scale
A growth mindset and challenger mentality. You question assumptions and look for better ways to do things
Fluency with AI tools that improve productivity, insight generation, and creative execution
Benefits
Top-tier health benefits and life insurance
Long-term group savings with employer match using our Wealthsimple for Business platform
20 vacation days + 4 wellness days per year, and unlimited sick and mental health days
90 days away program: Employees can work outside of Canada for up to 90 days per calendar year
A wide variety of peer and company-led Employee Resources Groups (e.g., Rainbow, Women of Wealthsimple, Black @ WS)
Company
Wealthsimple
Wealthsimple is a fintech company that offers digital financial services to help investors grow and manage their money.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.44BKey Investors
TCVAllianz XPower Financial Corporation
2025-10-27Series E· $393.04M
2025-10-27Secondary Market· $142.93M
2021-05-03Series B· $610.77M
Leadership Team
Michael Katchen
Co-founder & CEO
Radhika Kakkar
COO
Recent News
Canada NewsWire
2026-01-16
Calgary Herald
2026-01-08
Company data provided by crunchbase