Capco · 2 weeks ago
Director of Marketing for Americas
Capco is a leading consultancy in financial services, seeking a Marketing Director to spearhead marketing and communications across the Americas. The role involves developing strategic marketing programs, managing integrated campaigns, and enhancing brand visibility while collaborating with regional partners and teams.
ConsultingFinanceFinancial ServicesInsurance
Responsibilities
Partner with the regional managing partners to develop a deep understanding of each of their businesses and then create and execute effective, strategic marketing programs to build brand and drive pipeline and revenue
Partner closely with business leaders and sales teams to design and execute marketing programs that directly contribute to pipeline development and revenue growth
Manage the development of thought leadership, PR, events, and digital campaigns to enhance market visibility
Build brand recognition and reputation across multiple markets, tailoring strategies to cultural and regional nuances
Implement data-driven approaches to track marketing effectiveness and ROI
Help lead external communications/press initiatives that support business goals, including media relations
Lead and mentor a small regional marketing team
Collaborate with global marketing colleagues to ensure brand consistency and participation in global campaigns
Qualification
Required
Bachelor's degree
10+ years in senior marketing and communications roles, with demonstrated success driving growth, and pipeline/revenue development
Strong background in integrated marketing campaigns and brand building
Superb written and verbal communication skills
Excellent interpersonal and people management skills, as well as stakeholder and relationship management skills across all levels
Ability to operate across multiple markets within the Americas
Strong team management experience, with the ability to inspire and influence across geographies and business lines
Data-driven mindset with proven ability to measure, analyze, and optimize marketing performance
Preferred
Industry Knowledge: Experience in consulting, financial services, insurance or B2B fintech preferred
Benefits
Medical, dental and vision insurance
A 401(k) plan
Tuition reimbursement
Company
Capco
Capco is a technology and management consulting firm that provides consulting for the financial services and energy industries.
Funding
Current Stage
Late StageTotal Funding
$80MKey Investors
Thomas Weisel Partners
2021-03-04Acquired
2000-05-24Private Equity· $80M
Leadership Team
Recent News
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