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Piaget · 1 day ago

CRM Manager

New York, United States

Full-time

Onsite

Mid, Senior Level

$105K/yr - $115K/yr

6+ years exp

Piaget is a luxury brand seeking a CRM Manager to lead the implementation of their global CRM strategy in the Americas market. The role focuses on optimizing client acquisition, satisfaction, and retention while driving CRM training and acquisition programs across various teams.

FashionJewelry

Responsibilities

Client strategies and programs

Develop clear understanding of market context as well as key drivers behind consumers behaviors through close collaboration with Richemont Marketing Services functions and external market research companies

Develop and coordinate the overall program of Client relationship for the market, in line with central guidelines

Ensure the implementation and effectiveness of the CRM programs throughout the market for all clients and monitor, using CRM guidelines and tools

Ensure CRM strategies are planned with an integrated consumer centric approach across all channels

Drive increased engagement among Sales staff with their consumers through Clienteling and Activation programs

Facilitate best practices sharing through active participation in HQ meetings and seminars, and good market understanding through regular market visits

Develop Client Knowledge through Client Insights and Database analysis in order to drive Client programs efficiently

Develop an Analytics roadmap to support business performance (including Retail, digital and ecommerce). Ensure results are communicated with focus on value-add insights and actionable recommendations

Drive internal and industry best practice analytics projects (predictive modeling, basket analysis, attrition modeling, client equation…. etc.)

Ensure maximum security level of client data via proper organization, processes and confidentiality

Formalizes local launch plans for the development of new tool, KPI or reporting capabilities in collaboration with the Marketing & Communications teams

Ensures to keep the various teams informed

Manages the budget, ordering, tracking and deployment of gifting program with the support of the retail operations team, ensuring strategic use of gifting product and maximum ROI

Be a supporting contact for partnership proposals addressed to the Maison, evaluate and select the most relevant ones based on the potential return on investment from a CRM perspective and collaborate with boutiques’ teams in order to generate sales and enable them to sustain and expand their networks

Work in conjunction with Events teams to support local boutique teams with connecting with high potential local communities and organizations to drive database growth and brand awareness in the local communities

Report on the business development activity (activated contacts, generated sales, RoI, improvement areas…)

Qualification

CRM experienceAnalytical skillsProject managementSalesforceGoogle AnalyticsTraining experienceCommunication skillsPresentation skillsTeam playerTime management