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Freshpet · 3 days ago

Brand Manager, Value and Club

Bedminster, NJ

Full-time

Hybrid

Entry, Mid Level

$125K/yr - $150K/yr

2+ years exp

Freshpet is dedicated to changing how people nourish their pets, focusing on creating fresh, real foods that promote healthier lives. The Brand Manager will develop marketing strategies, collaborate with sales teams, and lead initiatives to expand Freshpet's market reach while fostering brand loyalty and engagement with consumers.

Food and BeverageFood ProcessingPet

No H1B

Responsibilities

Become an integral part of our Marketing Team while developing comprehensive short and long-term marketing and financial strategies across our brand portfolio, focusing on volume growth, profit enhancement, and sustainable growth objectives

Create targeted plans and activation strategies for key strategic growth channels, collaborating closely with sales teams to unlock emerging opportunities and accelerate business development

Lead strategic initiatives to expand Freshpet's reach into new consumer segments while deepening engagement with our most valuable customers and building lasting brand loyalty

Champion innovative growth opportunities by identifying and developing solutions that deliver exceptional value to both existing and prospective consumers, working alongside our Innovation team to launch products that address evolving consumer needs

Analyze the business and competitive environment, using data and sound judgement to make recommendations for ways to better meet short and long-term business goals, as well as identify insights that can lead to new business building ideas

Manage and lead multiple cross functional teams, including R&D (Research & Development), Operations, Packaging, Market Research, and Sales to execute brand initiatives and implement plans. Ensure the brand strategy is communicated, understood and implemented by all cross functional groups

Qualification

Brand MarketingBusiness ForecastingAnalytical AbilityConsumer InsightsProject ManagementCommunication SkillsProblem-Solving SkillsTeam CollaborationSelf-Starter

Required

MBA with 2-4 years of experience in a similar or related role preferred, ideally experience working in CPG Food or Pet Brand Marketing

BS/BA with 5 years of experience in a similar or related role

Passion for pets and belief they deserve the best food on the planet

Must be able to commute to Bedminster, NJ, with the ability to work in-office three days a week

Ability to travel 10%, if needed

Critical, creative and strategic thinker with a strong consumer-first orientation and problem-solving skills

Self-starter and action-oriented mentality with the ability to manage multiple projects and thrive in a fast-paced working environment

Experience with business forecasting and developing a business case, strong analytical ability and financial acumen

Proven ability to assess and react to complex data points, distilling information down to actionable insights

Excellent communication and presentation skills required and ability to collaborate and influence key stakeholders

Strong project management skills, including identifying key milestones and delivering against deadlines

Bachelors' Degree required

Preferred

Proficiency in Nielsen or IRI preferred

The candidate should have 2-3 years working experience, preferably in CPG, strong desire to make a positive impact early in their onboarding, and a passion for marketing

Highly organized and have the agility to be an independent worker while being highly team oriented