Patterson Companies, Inc. · 1 month ago
Senior Commercial Marketing Manager
St Paul, MN
Full-time
Onsite
Mid, Senior Level
$106K/yr - $133K/yr
7+ years expPatterson Companies, Inc. is a partner that cares about your success and values the diverse talents of its employees. The Senior Commercial Marketing Manager is responsible for developing and executing marketing strategies to acquire, retain, and grow dental segment customers, while managing the marketing budget and collaborating with sales and marketing teams to achieve revenue goals.
Health CareMedical DeviceVeterinary
Responsibilities
Develop and own the annual marketing plan for the appropriate customer segment, including growth targets, program calendar, and performance metrics
Partner with Insights and Analytics to segment private practices by procedure type, buying behavior, and growth potential to inform targeted strategies
Ensure alignment with the overall Patterson five-year strategic plan, focusing on gross margin growth and customer retention
Track and analyze channel performance metrics (conversion rates, revenue and margin contribution, ROI)
Provide accurate monthly and quarterly forecasts for channel-driven revenue
Lead development of integrated, field-aligned marketing campaigns that promote merchandise, equipment, software, and value-added services (Navigate, eServices, Tech Services)
Manage channel marketing budget and optimize spend across tactics to maximize ROI
Collaborate with digital and content marketing teams to create collateral, webinars, and email/social campaigns tailored to private practice audiences
Build sales playbooks, pitch decks, and tools that help articulate Patterson’s value proposition and close business
Partner with sales leadership to identify gaps in field adoption and create targeted enablement programs
Work closely with field sales teams to align marketing programs with sales objectives and ensure seamless execution
Support key industry events, trade shows, and regional training sessions to engage private practice customers
Establish KPIs for campaigns and programs, tracking results and sharing insights with stakeholders
Continuously test, learn, and optimize to improve conversion rates, share of wallet, and retention
Partner with Category Management and Pricing teams to support new product launches and strategic pricing initiatives (including PriceOne AI rollout)
Work with Customer Experience, Digital, and Operations teams to ensure seamless customer journeys and consistent brand experience
Comply with Company and department policies and standards; performs other duties as assigned
Qualification
Required
Bachelor's Degree in Marketing, business or related field
7 years in B2B marketing, product marketing, channel marketing, or commercial marketing
Proven track record of building and executing go-to-market campaigns that drive measurable revenue growth
Proven experience in financial forecasting, pipeline management, and P&L accountability
Demonstrated ability to collaborate effectively with field sales teams to achieve revenue goals
Strong understanding of sales enablement, field marketing, and channel dynamics
Excellent communication, project management, and stakeholder engagement skills
Data-driven mindset with ability to translate insights into actionable plans
Comfortable working in a matrixed organization and managing multiple priorities simultaneously
Strong knowledge of healthcare distribution
Preferred
Master of Business Administration (MBA)
Healthcare or dental industry strongly preferred
Benefits
Full Medical, Dental, and Vision benefits and an integrated Wellness Program.
401(k) Match Retirement Savings Plan.
Paid Time Off (PTO).
Holiday Pay & Floating Holidays.
Volunteer Time Off (VTO).
Educational Assistance Program.
Full Paid Parental and Adoption Leave.
LifeWorks (Employee Assistance Program).
Patterson Perks Program.
Company
Patterson Companies, Inc.
Patterson strengthens the oral and animal health markets in North America and the United Kingdom.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2024-12-11Acquired
1992-11-06IPO
Leadership Team
Mark S. Walchirk
President and CEO
Tony Pellerin
Vice President, Strategy / Corporate Development / M&A
Recent News
GlobeNewswire
2026-01-16
Morningstar.com
2026-01-07
Company data provided by crunchbase