Wells Enterprises · 3 weeks ago
Business Development Manager - Impulse Regional Chains
1 Blue Bunny Dr SW, Le Mars, IA, 51031, US
Full-time
Onsite
Mid, Senior LevelWells Enterprises is seeking a Business Development Manager - Impulse Regional Chains to drive growth and visibility across convenience chains and impulse-driven retailers. This role involves managing commercial relationships, developing business plans, and ensuring execution of brand initiatives at the point of sale.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Manage a portfolio of regional impulse-channel chains (convenience, gas stations, travel centers)
Lead annual joint business planning (JBP), including revenue forecasts, promotional plans, pricing agreements, and distribution targets
Negotiate contracts, trade terms, and promotional funding to deliver profitable growth
Drive assortment recommendations and ensure compliance with planograms and category guidelines
Identify new business opportunities within existing chains and by onboarding new regional partners
Expand distribution of core SKUs and introduce innovation to maximize share of shelf and consumer reach
Develop data-driven recommendations based on category insights, shopper behavior, and market trends in the impulse channel
Partner with field sales teams, merchandising agencies, and distributors to ensure perfect store execution
Monitor in-store availability, promotional compliance, pricing integrity, and POS placement
Track execution KPIs at store level and implement corrective actions to close performance gaps
Work closely with revenue management, trade marketing, supply chain, finance, and category management to deliver integrated customer plans
Provide customer insights to inform product launches and impulse-occasion activations
Coordinate supply and demand planning with customers to maintain high service levels
Identify performance KPI’s for each retailer and ensure consistent communication to the field sales team
Own P&L performance of assigned regional accounts (net sales, gross margin, trade investment)
Build annual trade spend budgets and internal retailer growth projects to support sales planning process
Analyze sales data, customer scorecards, and operational metrics to report progress and identify risks
Deliver accurate monthly forecasts and quarterly business reviews
Qualification
Required
Experience in account management and commercial leadership within the retail or sales industry
Proven track record of leading annual joint business planning (JBP) processes
Strong negotiation skills for contracts, trade terms, and promotional funding
Ability to drive assortment recommendations and ensure compliance with planograms and category guidelines
Experience in identifying new business opportunities and onboarding new partners
Data-driven decision-making skills based on category insights and market trends
Experience in collaborating with cross-functional teams including revenue management, trade marketing, supply chain, finance, and category management
Ability to manage P&L performance and build annual trade spend budgets
Strong analytical skills to analyze sales data and operational metrics
Preferred
Experience in the impulse channel or convenience retail sector
Familiarity with merchandising agencies and distributors
Experience in executing customer insights for product launches
Ability to track execution KPIs and implement corrective actions
Company
Wells Enterprises
Wells Enterprises produces and markets ice creams and frozen treats.
Founded in 1913
1001-5000 employees
H1B Sponsorship
Wells Enterprises has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2022 (3)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2022-12-07Acquired
Leadership Team
Allison Burke
Human Resources Business Partner II
Brian Ardillo
HR Business Partner II
Recent News
Food Business News
2025-10-10
Company data provided by crunchbase